{"id":8967,"date":"2020-08-06T09:43:44","date_gmt":"2020-08-06T06:43:44","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=8967"},"modified":"2024-08-13T14:25:29","modified_gmt":"2024-08-13T11:25:29","slug":"kisisel-markanizi-nasil-olusturursunuz","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/kisisel-markanizi-nasil-olusturursunuz\/","title":{"rendered":"Ki\u015fisel markan\u0131z\u0131 nas\u0131l olu\u015fturursunuz?"},"content":{"rendered":"<p><strong>G\u00fcn\u00fcm\u00fcz rekabet d\u00fcnyas\u0131nda art\u0131k herkes fark yaratman\u0131n yollar\u0131n\u0131 ar\u0131yor; \u00e7\u00fcnk\u00fc bir\u00e7ok ki\u015fi iyi okullardan mezun, yabanc\u0131 dil biliyor, g\u00fc\u00e7l\u00fc yetkinliklere sahip ve yetenekli. Peki, sizce yetenekli olan ki\u015finin mi \u015fans\u0131 daha fazla, yoksa g\u00f6r\u00fcn\u00fcr olan\u0131n m\u0131? <\/strong><\/p>\n<p>Kat\u0131ld\u0131\u011f\u0131m\u0131z i\u015f g\u00f6r\u00fc\u015fmelerinde ak\u0131lda kalmay\u0131, i\u015f yerinde terfi eden ki\u015fi olmay\u0131 ya da yeni bir giri\u015fimde bulunurken ba\u015far\u0131l\u0131 ve bilinir olmay\u0131 \u00e7o\u011fumuz isteriz. \u0130\u015fte tam da bu noktada kar\u015f\u0131m\u0131za <strong>\u201cKi\u015fisel Marka\u201d<\/strong> dedi\u011fimiz kavram \u00e7\u0131k\u0131yor. <strong>Ki\u015fisel Marka<\/strong> dedi\u011fimiz \u015fey; insanlar\u0131n sizi g\u00f6rd\u00fc\u011f\u00fcnde sizinle ilgili ak\u0131llar\u0131na gelen her \u015fey olarak nitelendirilebilir. Ki\u015fisel markala\u015fma yolunda at\u0131lacak en \u00f6nemli ad\u0131m ise <strong>\u201cKi\u015fisel Fark\u0131ndal\u0131k\u201d <\/strong>tan ge\u00e7iyor. Ben kimim? Ne istiyorum? Neyi hedefliyorum? Di\u011ferlerinin g\u00f6z\u00fcnde olan alg\u0131m\u0131n fark\u0131nda m\u0131y\u0131m? G\u00fc\u00e7l\u00fc y\u00f6nlerim neler? Bu sorular\u0131n cevab\u0131n\u0131 kendimizde arayarak markala\u015fma s\u00fcrecine ba\u015flamam\u0131z gerekiyor.<\/p>\n<p>Ki\u015fisel markala\u015fma yolculu\u011funu, stratejik bir s\u00fcre\u00e7 olarak de\u011ferlendirmek do\u011fru olacak. Etkilemek istedi\u011fimiz hedef kitle \u00f6zelinde; imaj\u0131m\u0131z\u0131, s\u00f6zel kimli\u011fimizi, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcm\u00fcz\u00fc ve itibar\u0131m\u0131z\u0131 g\u00f6zden ge\u00e7irmemiz gereken stratejik bir s\u00fcre\u00e7ten bahsediyoruz.<\/p>\n<p>Tom Peters\u2019\u0131n da dedi\u011fi gibi &#8220;\u00c7a\u011f\u0131m\u0131z art\u0131k kendini pazarlama \u00e7a\u011f\u0131.&#8221; Hepimiz kendi \u015firketimizin pazarlama m\u00fcd\u00fcr\u00fcy\u00fcz ve kendi markam\u0131z\u0131 en iyi \u015fekilde yans\u0131tmakla y\u00fck\u00fcml\u00fcy\u00fcz. Tabii &#8220;Ki\u015fisel Marka&#8221; deyince \u015funu da belirtmek gerekiyor. Ki\u015fisel Markala\u015fma demek; \u00fcnl\u00fc ya da fenomen olmak, ba\u015fkas\u0131 gibi olmaya \u00e7al\u0131\u015fmak, \u201cm\u0131\u015f\u201d gibi yapmak de\u011fil. Hedefiniz ne ise o alanda bilinen ve akla gelen ilk isim olman\u0131zdan bahsediyoruz. Yani imaj\u0131n\u0131z\u0131, g\u00f6rsel ve s\u00f6zel kimli\u011finizi, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc ve itibar\u0131n\u0131z\u0131 kastediyoruz. Tabii i\u015fin s\u0131rr\u0131, t\u00fcm bunlar\u0131 kendi de\u011ferlerinizle, ya\u015fant\u0131n\u0131zla ve vizyonunuzla tutarl\u0131 olacak \u015fekilde uygulayabilmenizde.<\/p>\n<h2><strong>Ki\u015fisel markan\u0131z\u0131 nas\u0131l olu\u015fturursunuz?<\/strong><\/h2>\n<ul>\n<li>Hedefinizi belirleyin<\/li>\n<li><strong><a href=\"https:\/\/www.kariyer.net\/kariyer-rehberi\/kisisel-swot-analizini-kullanarak-kariyerinde-nasil-fark-yaratirsin\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ki\u015fisel SWOT analizi<\/a> <\/strong>yap\u0131n<\/li>\n<li>Uzman oldu\u011funuz ve iyi yapt\u0131\u011f\u0131n\u0131z \u015feyleri ortaya \u00e7\u0131kar\u0131n<\/li>\n<li>Daha fazla g\u00f6r\u00fcn\u00fcr olmaya \u00e7al\u0131\u015f\u0131n<\/li>\n<li>Network\u2019\u00fcn\u00fcz\u00fc g\u00f6zden ge\u00e7irin ve yeni ki\u015filerle tan\u0131\u015f\u0131n<\/li>\n<li>Sab\u0131rl\u0131 olun<\/li>\n<li>\u00c7ok \u00e7al\u0131\u015f\u0131n<\/li>\n<li>Asla pes etmeyin<\/li>\n<\/ul>\n<p>K\u0131sacas\u0131; ki\u015fisel markala\u015fma yolculu\u011fu, ki\u015finin kendi geli\u015fimi yolunda \u201cdaha iyi\u201d olmak i\u00e7in yapt\u0131\u011f\u0131 bir yat\u0131r\u0131m s\u00fcreci olarak g\u00f6r\u00fclmeli. Yetenekli olmak, donan\u0131ml\u0131 olmak \u00f6nemli, ama bunu g\u00f6sterebilmek daha da \u00f6nemli. Kendinizi bir marka gibi d\u00fc\u015f\u00fcnmeye ba\u015flad\u0131\u011f\u0131n\u0131zda, yapmak istediklerinizi daha h\u0131zl\u0131 ve hedef odakl\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirebildi\u011finizi g\u00f6receksiniz.<\/p>\n<p>Fark yaratmaya kendinizden ba\u015flay\u0131n.<\/p>\n<p><strong>Konuk yazar: Dilara Ya\u011fl\u0131c\u0131o\u011flu \/ Ki\u015fisel Marka ve \u0130maj Dan\u0131\u015fman\u0131 &#8211; E\u011fitmen<\/strong><\/p>\n<p><strong>Kaynaklar: <\/strong>Catherine Caputa\/Sen Bir Markas\u0131, \u0130lkay Karaduman\/Ki\u015fisel Marka Y\u00f6netimi, Tom Peters<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID8967\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"8967\"\n         id=\"da-reactions-slot-post-8967\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fcz rekabet d\u00fcnyas\u0131nda art\u0131k herkes fark yaratman\u0131n yollar\u0131n\u0131 ar\u0131yor; \u00e7\u00fcnk\u00fc bir\u00e7ok ki\u015fi iyi okullardan mezun, yabanc\u0131 dil biliyor, g\u00fc\u00e7l\u00fc yetkinliklere sahip ve yetenekli. Peki, sizce yetenekli olan ki\u015finin mi \u015fans\u0131 daha fazla, yoksa g\u00f6r\u00fcn\u00fcr olan\u0131n m\u0131? Kat\u0131ld\u0131\u011f\u0131m\u0131z i\u015f g\u00f6r\u00fc\u015fmelerinde ak\u0131lda kalmay\u0131, i\u015f yerinde terfi eden ki\u015fi olmay\u0131 ya da yeni bir giri\u015fimde bulunurken ba\u015far\u0131l\u0131 ve [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID8967\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"8967\"\n         id=\"da-reactions-slot-post-8967\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":8,"featured_media":8981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[1987,26,33,514],"tags":[651,652,653],"class_list":{"0":"post-8967","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-insan-kaynaklari","9":"category-liderlik-yonetim","10":"category-yasam","11":"tag-dilara-yaglicioglu","12":"tag-kisisel-marka","13":"tag-kisisel-markanizi-nasil-olusturursunuz"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ki\u015fisel markan\u0131z\u0131 nas\u0131l olu\u015fturursunuz? - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"G\u00fcn\u00fcm\u00fcz rekabet d\u00fcnyas\u0131nda art\u0131k herkes fark yaratman\u0131n yollar\u0131n\u0131 ar\u0131yor; \u00e7\u00fcnk\u00fc bir\u00e7ok ki\u015fi iyi okullardan mezun, g\u00fc\u00e7l\u00fc yetkinliklere sahip ve yetenekli. Peki, sizce yetenekli olan ki\u015finin mi \u015fans\u0131 daha fazla, yoksa g\u00f6r\u00fcn\u00fcr olan\u0131n m\u0131?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kariyer.net\/ik-blog\/kisisel-markanizi-nasil-olusturursunuz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ki\u015fisel markan\u0131z\u0131 nas\u0131l olu\u015fturursunuz?\" \/>\n<meta property=\"og:description\" content=\"G\u00fcn\u00fcm\u00fcz rekabet d\u00fcnyas\u0131nda art\u0131k herkes fark yaratman\u0131n yollar\u0131n\u0131 ar\u0131yor; \u00e7\u00fcnk\u00fc bir\u00e7ok ki\u015fi iyi okullardan mezun, yabanc\u0131 dil biliyor, g\u00fc\u00e7l\u00fc yetkinliklere\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kariyer.net\/ik-blog\/kisisel-markanizi-nasil-olusturursunuz\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0130K Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-06T06:43:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-13T11:25:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2019\/11\/iStock-973111990.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Konuk Yazar\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Konuk Yazar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ki\u015fisel markan\u0131z\u0131 nas\u0131l olu\u015fturursunuz? - \u0130K Blog","description":"G\u00fcn\u00fcm\u00fcz rekabet d\u00fcnyas\u0131nda art\u0131k herkes fark yaratman\u0131n yollar\u0131n\u0131 ar\u0131yor; \u00e7\u00fcnk\u00fc bir\u00e7ok ki\u015fi iyi okullardan mezun, g\u00fc\u00e7l\u00fc yetkinliklere sahip ve yetenekli. Peki, sizce yetenekli olan ki\u015finin mi \u015fans\u0131 daha fazla, yoksa g\u00f6r\u00fcn\u00fcr olan\u0131n m\u0131?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kariyer.net\/ik-blog\/kisisel-markanizi-nasil-olusturursunuz\/","og_locale":"tr_TR","og_type":"article","og_title":"Ki\u015fisel markan\u0131z\u0131 nas\u0131l olu\u015fturursunuz?","og_description":"G\u00fcn\u00fcm\u00fcz rekabet d\u00fcnyas\u0131nda art\u0131k herkes fark yaratman\u0131n yollar\u0131n\u0131 ar\u0131yor; \u00e7\u00fcnk\u00fc bir\u00e7ok ki\u015fi iyi okullardan mezun, yabanc\u0131 dil biliyor, g\u00fc\u00e7l\u00fc yetkinliklere","og_url":"https:\/\/www.kariyer.net\/ik-blog\/kisisel-markanizi-nasil-olusturursunuz\/","og_site_name":"\u0130K Blog","article_published_time":"2020-08-06T06:43:44+00:00","article_modified_time":"2024-08-13T11:25:29+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2019\/11\/iStock-973111990.jpg","type":"image\/jpeg"}],"author":"Konuk Yazar","twitter_misc":{"Yazan:":"Konuk Yazar","Tahmini okuma s\u00fcresi":"3 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kariyer.net\/ik-blog\/kisisel-markanizi-nasil-olusturursunuz\/#article","isPartOf":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/kisisel-markanizi-nasil-olusturursunuz\/"},"author":{"name":"Konuk Yazar","@id":"https:\/\/www.kariyer.net\/ik-blog\/#\/schema\/person\/1ae7488d52797e00507ed304e7ec5a87"},"headline":"Ki\u015fisel markan\u0131z\u0131 nas\u0131l olu\u015fturursunuz?","datePublished":"2020-08-06T06:43:44+00:00","dateModified":"2024-08-13T11:25:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/kisisel-markanizi-nasil-olusturursunuz\/"},"wordCount":535,"commentCount":0,"publisher":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/#organization"},"image":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/kisisel-markanizi-nasil-olusturursunuz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2019\/11\/iStock-973111990.jpg","keywords":["Dilara Ya\u011fl\u0131c\u0131o\u011flu","ki\u015fisel marka","ki\u015fisel markan\u0131z\u0131 nas\u0131l olu\u015fturursunuz"],"articleSection":["Haberler","\u0130nsan Kaynaklar\u0131","Liderlik &amp; Y\u00f6netim","Ya\u015fam"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kariyer.net\/ik-blog\/kisisel-markanizi-nasil-olusturursunuz\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.kariyer.net\/ik-blog\/kisisel-markanizi-nasil-olusturursunuz\/","url":"https:\/\/www.kariyer.net\/ik-blog\/kisisel-markanizi-nasil-olusturursunuz\/","name":"Ki\u015fisel markan\u0131z\u0131 nas\u0131l olu\u015fturursunuz? - \u0130K Blog","isPartOf":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/kisisel-markanizi-nasil-olusturursunuz\/#primaryimage"},"image":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/kisisel-markanizi-nasil-olusturursunuz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2019\/11\/iStock-973111990.jpg","datePublished":"2020-08-06T06:43:44+00:00","dateModified":"2024-08-13T11:25:29+00:00","description":"G\u00fcn\u00fcm\u00fcz rekabet d\u00fcnyas\u0131nda art\u0131k herkes fark yaratman\u0131n yollar\u0131n\u0131 ar\u0131yor; \u00e7\u00fcnk\u00fc bir\u00e7ok ki\u015fi iyi okullardan mezun, g\u00fc\u00e7l\u00fc yetkinliklere sahip ve yetenekli. 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