{"id":9379,"date":"2020-02-24T11:01:39","date_gmt":"2020-02-24T08:01:39","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=9379"},"modified":"2024-08-13T14:25:29","modified_gmt":"2024-08-13T11:25:29","slug":"kurum-ici-iletisiminizi-nasil-gelistirirsiniz","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/kurum-ici-iletisiminizi-nasil-gelistirirsiniz\/","title":{"rendered":"Kurum i\u00e7i ileti\u015fiminizi nas\u0131l geli\u015ftirirsiniz?"},"content":{"rendered":"<p><strong>\u0130\u015fveren markan\u0131z\u0131 g\u00fc\u00e7lendirecek en \u00f6nemli unsurlardan biri de \u00e7al\u0131\u015fanlar\u0131n\u0131zla olan i\u00e7 ileti\u015fiminizi iyile\u015ftirmek&#8230; Peki, daha iyi bir i\u00e7 ileti\u015fim kurmak i\u00e7in nelere dikkat etmeniz gerekiyor? Uzman\u0131ndan \u00f6neriler bu yaz\u0131m\u0131zda&#8230;\u00a0<\/strong><\/p>\n<h2><strong>\u0130\u00e7 ileti\u015fim ve \u00e7al\u0131\u015fan davran\u0131\u015flar\u0131n\u0131 d\u00fcrtme<\/strong><\/h2>\n<p>S\u00fcrekli yenilenen d\u00fcnyada, t\u00fcm kurumlar de\u011fi\u015fimle y\u00fczle\u015ferek k\u00fc\u00e7\u00fck veya b\u00fcy\u00fck birtak\u0131m \u00f6rg\u00fctsel de\u011fi\u015fiklik yapmak durumunda kal\u0131yor. De\u011fi\u015fiklikleri hayata ge\u00e7irmek ve \u00e7al\u0131\u015fanlar\u0131n s\u00fcrece kat\u0131l\u0131m\u0131n\u0131 sa\u011flamak ise hi\u00e7 kolay de\u011fil. Uluslararas\u0131 dan\u0131\u015fmanl\u0131k \u015firketi McKinsey taraf\u0131ndan y\u00fcr\u00fct\u00fclen bir \u00e7al\u0131\u015fma, de\u011fi\u015fim programlar\u0131n\u0131n %70&#8217;inin; b\u00fcy\u00fck \u00f6l\u00e7\u00fcde \u00e7al\u0131\u015fanlar\u0131n de\u011fi\u015fime kar\u015f\u0131 diren\u00e7, y\u00f6netim deste\u011finin eksikli\u011fi ve ileti\u015fim ile ilgili problemler nedeniyle hedeflerine ula\u015famad\u0131\u011f\u0131n\u0131 ortaya koyuyor. De\u011fi\u015fime diren\u00e7 g\u00f6stermek olduk\u00e7a normal bir davran\u0131\u015f; \u00e7\u00fcnk\u00fc insan do\u011fas\u0131 gere\u011fi belirsizlik kar\u015f\u0131s\u0131nda zorlan\u0131r. Belirsizli\u011fi ortadan kald\u0131rman\u0131n ve de\u011fi\u015fimi kolayla\u015ft\u0131rman\u0131n yolu ise ileti\u015fimden ge\u00e7er.<\/p>\n<p>\u0130\u00e7 ileti\u015fim \u00e7al\u0131\u015fmalar\u0131 kurumlar\u0131n en \u00f6nemli \u00e7al\u0131\u015fma alanlar\u0131ndan biridir. Kurum i\u00e7indeki her t\u00fcrl\u00fc ileti\u015fim s\u00fcrecinin ger\u00e7ekle\u015fmesine destek verdi\u011fi gibi ayn\u0131 zamanda, kurumun ihtiya\u00e7 duydu\u011fu \u00f6rg\u00fctsel de\u011fi\u015fikliklerin hayata ge\u00e7irilmesinde de kilit rol oynar.<\/p>\n<h2><strong>Geleneksel ileti\u015fim y\u00f6ntemlerinin s\u0131n\u0131rlar\u0131 var<\/strong><\/h2>\n<p>\u0130stenilen de\u011fi\u015fimin getirdi\u011fi g\u00f6revin zorlu\u011fu veya ilgisizlik, geleneksel ikna edici ileti\u015fim y\u00f6ntemlerini etkisiz hale getirebiliyor. De\u011fi\u015fime kar\u015f\u0131 olan bu direnci en aza indirmek ve \u00e7al\u0131\u015fanlar\u0131n yeni y\u00f6netim \u00f6nerilerine uymalar\u0131n\u0131 sa\u011flamak i\u00e7in kurumlar\u0131n inovatif y\u00f6ntemlerle ileti\u015fim kurmas\u0131 hayati \u00f6nem ta\u015f\u0131yor. Son y\u0131llarda insan kaynaklar\u0131 ve ileti\u015fim \u00e7al\u0131\u015fmalar\u0131nda kullan\u0131lan <strong>\u201cD\u00fcrtme\u201d<\/strong> (nudge) bu alanda yeni ve bir o kadar da farkl\u0131 bir y\u00f6ntem olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n<p>Bir teknik olarak bakt\u0131\u011f\u0131m\u0131zda <strong>\u201cD\u00fcrtme\u201d<\/strong>, insanlara istenilen davran\u0131\u015flar\u0131 yapt\u0131rmaya y\u00f6nelik planlanan etkili k\u00fc\u00e7\u00fck yard\u0131mlard\u0131r. Herhangi bir zorlama, yapt\u0131r\u0131m, finansal te\u015fvik veya talimat verme ihtiyac\u0131 duymadan, herhangi bir se\u00e7ene\u011fi yasaklamadan, insanlar\u0131 te\u015fvik eden bir y\u00f6ntemdir. Bir d\u00fcrtme, bilin\u00e7li olarak al\u0131nan kararlardan ziyade otomatik karar almaya dayan\u0131r. Ama\u00e7, se\u00e7imlerin yap\u0131ld\u0131\u011f\u0131 ortamlar\u0131 tasarlayarak belirli davran\u0131\u015flar\u0131n hayata ge\u00e7mesini sa\u011flamakt\u0131r. Bu \u015fekilde, s\u00fcre\u00e7 ve ortam tasarlanmas\u0131 ise <strong>\u201cSe\u00e7im Mimarisi\u201d <\/strong>olarak adland\u0131r\u0131lmaktad\u0131r. Se\u00e7im mimarlar\u0131, kullan\u0131c\u0131lar\u0131n dikkatini belirli bir y\u00f6ne odaklarlar.<\/p>\n<h2><strong>Ba\u015far\u0131n\u0131n anahtar\u0131 i<\/strong><strong>\u00e7<\/strong><strong>g\u00fcd\u00fclerimizle uyumlu basit m\u00fcdahalelerde sakl\u0131<\/strong><\/h2>\n<p>\u0130nsan davran\u0131\u015flar\u0131yla uyumlu d\u00fcrtme teknikleri \u00e7ok etkili sonu\u00e7lar getiriyor. \u00c7al\u0131\u015fanlar, karma\u015f\u0131k bir d\u00fcnyada almak zorunda olduklar\u0131 kararlar hakk\u0131nda her zaman detayl\u0131 d\u00fc\u015f\u00fcnmeye vakit ay\u0131ramayacak kadar me\u015fguller. \u0130\u00e7 ileti\u015fim \u00e7al\u0131\u015fmalar\u0131nda, se\u00e7im mimarlar\u0131, \u00e7al\u0131\u015fanlar\u0131n genellikle fark\u0131nda bile olmadan karar verdikleri ortam\u0131 organize etme sorumlulu\u011funa sahipler.<\/p>\n<p>\u0130\u015f hayat\u0131nda pek \u00e7ok zorluk s\u00f6z konusu; \u00e7al\u0131\u015fan memnuniyeti, daha d\u00fc\u015f\u00fck maliyetlerle etkili bir \u015fekilde \u00e7al\u0131\u015fmak, g\u00fcvenlik, i\u015fleri yapmak i\u00e7in daha ak\u0131lc\u0131 yollar bulmak, m\u00fc\u015fteri hizmetlerini iyile\u015ftirmek veya \u00f6nemli de\u011fi\u015fim d\u00f6nemleri gibi. Davran\u0131\u015f de\u011fi\u015fikli\u011fi sa\u011flamak bilgilendirmekten daha \u00e7ok, temel insani i\u00e7g\u00fcd\u00fclerimize uyumlu olan basit m\u00fcdahalelerle ilgilidir. \u0130nsan zihni genellikle \u00f6nemli ba\u015far\u0131lara giden yollar\u0131, pahal\u0131, zaman al\u0131c\u0131 \u00e7abalarla ili\u015fkilendirme e\u011filimindedir, ancak \u00e7ok basit d\u00fcrtmeler ile \u00e7ok ciddi sonu\u00e7lar almak da m\u00fcmk\u00fcn.<\/p>\n<div class=\"td-post-content\">\n<p><strong>Konuk Yazar:<\/strong> Mine Tural\u0131 \/ Y. Mimar \u2013 Dan\u0131\u015fman \u2013 E\u011fitmen<\/p>\n<\/div>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID9379\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"9379\"\n         id=\"da-reactions-slot-post-9379\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015fveren markan\u0131z\u0131 g\u00fc\u00e7lendirecek en \u00f6nemli unsurlardan biri de \u00e7al\u0131\u015fanlar\u0131n\u0131zla olan i\u00e7 ileti\u015fiminizi iyile\u015ftirmek&#8230; Peki, daha iyi bir i\u00e7 ileti\u015fim kurmak i\u00e7in nelere dikkat etmeniz gerekiyor? Uzman\u0131ndan \u00f6neriler bu yaz\u0131m\u0131zda&#8230;\u00a0 \u0130\u00e7 ileti\u015fim ve \u00e7al\u0131\u015fan davran\u0131\u015flar\u0131n\u0131 d\u00fcrtme S\u00fcrekli yenilenen d\u00fcnyada, t\u00fcm kurumlar de\u011fi\u015fimle y\u00fczle\u015ferek k\u00fc\u00e7\u00fck veya b\u00fcy\u00fck birtak\u0131m \u00f6rg\u00fctsel de\u011fi\u015fiklik yapmak durumunda kal\u0131yor. De\u011fi\u015fiklikleri hayata ge\u00e7irmek ve [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID9379\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"9379\"\n         id=\"da-reactions-slot-post-9379\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":8,"featured_media":9384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[5,1987,26,33,514],"tags":[712],"class_list":{"0":"post-9379","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-calisan-bagliligi","8":"category-haberler","9":"category-insan-kaynaklari","10":"category-liderlik-yonetim","11":"category-yasam","12":"tag-mine-turali"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kurum i\u00e7i ileti\u015fiminizi nas\u0131l geli\u015ftirirsiniz? - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"\u0130\u015fveren markan\u0131z\u0131 g\u00fc\u00e7lendirecek en \u00f6nemli unsurlardan biri de \u00e7al\u0131\u015fanlar\u0131n\u0131zla olan i\u00e7 ileti\u015fiminizi iyile\u015ftirmek... 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