{"id":9450,"date":"2020-03-09T14:12:43","date_gmt":"2020-03-09T11:12:43","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=9450"},"modified":"2024-08-12T11:59:32","modified_gmt":"2024-08-12T08:59:32","slug":"ik-alanindaki-yeni-yaklasimlar-ve-insan-analitigi","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/ik-alanindaki-yeni-yaklasimlar-ve-insan-analitigi\/","title":{"rendered":"\u0130K alan\u0131ndaki yeni yakla\u015f\u0131mlar ve insan analiti\u011fi"},"content":{"rendered":"<p><strong>D\u00fcnya ve dolay\u0131s\u0131yla i\u015f s\u00fcre\u00e7leri dijitalle\u015ftik\u00e7e, \u0130K alan\u0131ndaki \u00e7al\u0131\u015fmalar da \u00e7a\u011fa uygun olarak d\u00f6n\u00fc\u015f\u00fcyor. Son y\u0131llardaki insan kaynaklar\u0131 trendlerine bakt\u0131\u011f\u0131m\u0131zda &#8220;\u0130nsan analiti\u011fi&#8221; kavram\u0131 \u00f6ne \u00e7\u0131k\u0131yor. \u0130K dan\u0131\u015fman\u0131 ve e\u011fitmen Hakan Selahi, \u0130K alan\u0131ndaki yeni yakla\u015f\u0131mlara dair g\u00f6r\u00fc\u015flerini bu yaz\u0131m\u0131zda payla\u015ft\u0131.\u00a0<\/strong><\/p>\n<h2><strong>Yapay zeka ve \u0130K<\/strong><\/h2>\n<p>Merak etmeyin, robotlar veya yapay zeka b\u00fct\u00fcn i\u015fleri elimizden alamayacak. Tarih bize 1800\u2019l\u00fc y\u0131llarda ger\u00e7ekle\u015fen sanayi devriminde, kaybedilenden daha fazla i\u015f imkan\u0131 do\u011fdu\u011funu g\u00f6sterdi. Bu nedenle d\u00f6rd\u00fcnc\u00fc sanayi devriminin di\u011ferlerinden farkl\u0131 olmas\u0131n\u0131 beklemek i\u00e7in \u00e7ok da ge\u00e7erli bir neden yok.<\/p>\n<p>D\u00fcnya Ekonomik Forumu&#8217;ndan elde edilen verilere g\u00f6re, 2022 y\u0131l\u0131nda 75 rol ortadan yava\u015f yava\u015f kaybolacakken, 133 yeni rol de ortaya \u00e7\u0131kacak.<\/p>\n<p>Yani yapay zekadan korkmam\u0131za en az\u0131ndan \u015fimdilik gerek yok!<\/p>\n<p>Otomatikle\u015ftirilecek olan i\u015fler, \u00e7o\u011funlukla rutin ve kendini tekrarlayan g\u00f6revlerden olu\u015furken, yapay zeka taraf\u0131ndan \u00fcretilen yeni i\u015flerin \u00e7o\u011fu; daha yarat\u0131c\u0131, daha etkili ve daha insanc\u0131l olmam\u0131za destek verecek gibi g\u00f6z\u00fck\u00fcyor. Sonu\u00e7ta insano\u011flu makinelere ve programlara insan gibi olmay\u0131 \u00f6\u011fretmeye \u00e7al\u0131\u015f\u0131rken, onlar da bizim \u00f6z\u00fcm\u00fcze d\u00f6nmemize yard\u0131mc\u0131 olabilir.<\/p>\n<p>\u0130nsan kaynaklar\u0131 fonksiyonu sadece insanlarla ilgili konularda liderlik yapan bir rol olmakla kalmay\u0131p, ayn\u0131 zamanda &#8220;insan\u0131&#8221; merkeze yerle\u015ftirerek ve \u015firketlerin daha adil, daha iyi, daha insanc\u0131l olmas\u0131n\u0131 sa\u011flayarak olduk\u00e7a \u00f6nemli bir departman haline gelecek.<\/p>\n<h2><strong>\u0130nsan analiti\u011fi ve yapay zeka kullan\u0131m\u0131 i\u00e7in etik d\u00fczenleme \u015fart<\/strong><\/h2>\n<p>\u0130nsan analiti\u011finin benimsenmesi devam ettik\u00e7e ve i\u015fin i\u00e7ine yapay zeka ve makine \u00f6\u011frenimi kullan\u0131m\u0131 girdik\u00e7e, insanlara ait verilerin kullan\u0131m\u0131n\u0131n \u015fartlar\u0131n\u0131 ve do\u011fabilecek problemlerin riskini azaltmak i\u00e7in bir &#8220;Etik prosed\u00fcr\u00fc&#8221; gereksinimi \u015fart oldu. \u00dclkemizde KVKK bu konuya atfen haz\u0131rlanm\u0131\u015f bir kanun. Ama mikro tarafta kurumlar\u0131n kendi KVKK\u2019lar\u0131n\u0131 haz\u0131rlamalar\u0131 gerekiyor.<\/p>\n<p>Buradaki iyi haber, Accenture\u2019\u0131n yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re, \u00e7al\u0131\u015fanlar\u0131n %92&#8217;si, kendilerine fayda sa\u011flayacak sonu\u00e7lar i\u00e7in ki\u015fisel verilerinin kullan\u0131lmas\u0131na s\u0131cak bak\u0131yor. 2020&#8217;de performans y\u00f6netimi, kariyer planlama, i\u015f g\u00fcc\u00fc planlama ile ilgili kararlar\u0131 desteklemek i\u00e7in ki\u015fisel bilgilerin analiti\u011finin kullan\u0131lmas\u0131nda art\u0131\u015f bekleniyor.<\/p>\n<p>Insight222\u2019nin yapt\u0131\u011f\u0131 son ara\u015ft\u0131rmada, \u015firketlerin yaln\u0131zca %23&#8217;\u00fcnde insan analiti\u011fi i\u00e7in bir etik prosed\u00fcr oldu\u011funu tespit etti.<\/p>\n<h2><strong>\u0130nsan analiti\u011fi h\u0131zla ve derinden yay\u0131lmaya devam ediyor<\/strong><\/h2>\n<p>2019 y\u0131l\u0131nda \u0130K b\u00fcnyesinde insan analiti\u011fiyle u\u011fra\u015fan \u00e7al\u0131\u015fan say\u0131s\u0131 iki kat\u0131na \u00e7\u0131kt\u0131. \u0130lgin\u00e7 olan ise \u0130K&#8217;n\u0131n di\u011fer alanlar\u0131ndaki kaynaklar\u0131 ve sorumluklar\u0131 daral\u0131rken, insan analiti\u011fi alan\u0131ndaki sorumluklar\u0131n geni\u015flemesi oldu. Tabii bunda \u201c\u00c7al\u0131\u015fan deneyimi\u201d, \u201c\u0130\u015f g\u00fcc\u00fc planlamas\u0131\u201d ve \u201cAnalitik tabanl\u0131 \u00fcr\u00fcnler geli\u015ftirme\u201d gibi \u00fcr\u00fcnlerin ve sonu\u00e7lar\u0131n etkisi \u00e7ok b\u00fcy\u00fck. Bu y\u00f6nelim, do\u011frudan CHRO&#8217;lara rapor veren daha fazla analiz yapan profesyonelin olmas\u0131 anlam\u0131na gelirken, 2020\u2019de \u0130K ekiplerinin veri okuryazarl\u0131\u011f\u0131n\u0131 artt\u0131rmak i\u00e7in \u015firketlerin e\u011fitim yat\u0131r\u0131mlar\u0131n\u0131 artt\u0131rmas\u0131n\u0131 beklemek normal olacakt\u0131r.<\/p>\n<h2><strong>\u00c7al\u0131\u015fan deneyimi art\u0131k daha da \u00f6nemli<\/strong><\/h2>\n<p>\u00c7al\u0131\u015fan deneyimi d\u00f6n\u00fc\u015fen \u0130K&#8217;n\u0131n en \u00f6nemli konular\u0131n\u0131n ba\u015f\u0131nda geliyor, ancak TI People\u2019\u0131n &#8220;\u00c7al\u0131\u015fan Deneyimi Durumu Ara\u015ft\u0131rmas\u0131&#8221;nda g\u00f6sterdi\u011fi gibi; \u00e7al\u0131\u015fan deneyimi konusu 2021&#8217;de bug\u00fcn oldu\u011fundan \u00e7ok daha \u00f6nemli olacak ve bu konular\u0131n \u00f6nemi bir \u00f6nceki y\u0131la g\u00f6re %92 artacak. \u00c7al\u0131\u015fan deneyimine odaklanma, ba\u015flang\u0131\u00e7ta artan \u00e7al\u0131\u015fan beklentileri taraf\u0131ndan y\u00f6nlendirilmi\u015f olsa da (t\u0131pk\u0131 m\u00fc\u015fteri deneyiminde oldu\u011fu gibi) g\u00fc\u00e7l\u00fc \u00e7al\u0131\u015fan deneyimine sahip \u015firketlerin, pazarda daha iyi performans g\u00f6sterdi\u011fine dair net kan\u0131tlar bulunuyor. \u00c7al\u0131\u015fan deneyimini anlamak, tasarlamak ve \u00f6l\u00e7mek i\u00e7in kullan\u0131lan metodolojiler \u00f6zellikle \u00f6nemli anlarda, daha sofistike daha veri odakl\u0131 ve daha s\u00fcrekli hale geliyor.<\/p>\n<h2><strong>\u00d6\u011frenmede ki\u015fiselle\u015ftirme<\/strong><\/h2>\n<p>\u00c7al\u0131\u015fan deneyiminin bir kilit unsuru da ki\u015fiselle\u015ftirilmi\u015f deneyimlerin yarat\u0131lmas\u0131d\u0131r. Belki de ki\u015fiselle\u015ftirmenin en yayg\u0131n olarak uyguland\u0131\u011f\u0131 \u0130K alan\u0131, ya\u015fam boyu \u00f6\u011frenme \u00e7a\u011f\u0131nda oldu\u011fumuz g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, olduk\u00e7a \u00f6nemli konumdad\u0131r. \u00c7al\u0131\u015fanlar\u0131n makine \u00f6\u011frenimiyle \u00f6\u011frenmek istedikleri beceri ve bilgilere dayal\u0131 \u00f6zelle\u015ftirilmi\u015f yollar olu\u015fturmalar\u0131n\u0131 sa\u011flayan GMPLY ve myHRfuture gibi ara\u00e7lar, giderek yayg\u0131nla\u015f\u0131yor ve \u00f6\u011frenmede bir devrime g\u00fc\u00e7 veriyor.<\/p>\n<h2><strong>Becerilerin \u00fcst\u00fcnl\u00fc\u011f\u00fc<\/strong><\/h2>\n<p>\u00c7al\u0131\u015fanlar\u0131 bug\u00fcne kadar unvan\u0131na, fonksiyonuna vb. \u015feylere g\u00f6re ay\u0131r\u0131yorduk. Art\u0131k bu de\u011fi\u015fmek zorunda. \u00c7a\u011f\u0131m\u0131z\u0131n bu alandaki en b\u00fcy\u00fck zorluklar\u0131ndan biri de bu ayr\u0131m\u0131n de\u011fi\u015fmesi. Bug\u00fcne kadar i\u015flere odaklanmaktan insan\u0131n sahip oldu\u011fu bilgi ve beceriyi k\u0131sacas\u0131 \u0130NSAN\u2019\u0131 g\u00f6zden ka\u00e7\u0131rd\u0131k. Art\u0131k i\u015f hayat\u0131nda ge\u00e7erli yeni para biriminin; sahip olunan beceriler, beceri setleri ve de\u011fer yaratan yetenekler oldu\u011funu ilan edebiliriz. Bu kavramlar\u0131 i\u015f g\u00fcc\u00fc planlamas\u0131 ve yetenek y\u00f6netimiyle e\u015fle\u015ftirdi\u011finizde m\u00fcthi\u015f bir data ortaya \u00e7\u0131k\u0131yor ki bu da &#8220;\u0130nsan analiti\u011fi&#8221;nin u\u011fra\u015f alan\u0131 i\u00e7inde.<\/p>\n<h2><strong>\u0130li\u015fkilerin \u00f6nemi s\u00fcr\u00fcyor<\/strong><\/h2>\n<p>\u015eirketler giderek daha \u00e7evik, daha i\u015f birlik\u00e7i ve daha az hiyerar\u015fik hale geldik\u00e7e, &#8220;\u00d6rg\u00fctsel A\u011f Analizi&#8221; (O.N.A.), i\u015fin ger\u00e7ekte nas\u0131l yap\u0131ld\u0131\u011f\u0131na dair yeni bir bak\u0131\u015f a\u00e7\u0131s\u0131 getirebilir ve \u00f6zellikle bir \u015firketin sosyal sermayesinin de\u011ferini en \u00fcst d\u00fczeye \u00e7\u0131karmaya yard\u0131mc\u0131 olabilir. GM, inovasyonu katalize etmek i\u00e7in ONA&#8217;n\u0131n \u00f6ng\u00f6r\u00fclerini kulland\u0131. Microsoft bunu ekip performans\u0131n\u0131 ve kat\u0131l\u0131m\u0131n\u0131 artt\u0131ran yeni kat\u0131l\u0131m ve y\u00f6netici davran\u0131\u015flar\u0131n\u0131 vurgulamak i\u00e7in kulland\u0131. McKesson, y\u00fcksek performansl\u0131 sat\u0131\u015f profesyonellerinin ve ekiplerinin a\u011f olu\u015fturma davran\u0131\u015flar\u0131n\u0131 anlamak i\u00e7in ONA&#8217;y\u0131 kulland\u0131.<\/p>\n<h2><strong>\u0130K kendini yenilemeye ve yeni beceriler kazanmaya devam ediyor<\/strong><\/h2>\n<p>\u0130K, i\u015fin en heyecan verici \u00e7al\u0131\u015fma alanlar\u0131ndan biri olsa da liderlerden ve i\u015f g\u00fcc\u00fcnden gelen beklentileri kar\u015f\u0131lama noktas\u0131nda mutlaka de\u011fi\u015fmelidir. Basit\u00e7e s\u00f6ylemek gerekirse, \u0130K daha y\u00fcksek i\u015f de\u011feri sa\u011flamak i\u00e7in daha dijital, daha \u00e7evik ve daha fazla veri okuryazar\u0131 olmal\u0131d\u0131r. \u0130yi haber ise \u0130K profesyonellerinin buna g\u00f6n\u00fcll\u00fc olmas\u0131. \u0130K \u00e7al\u0131\u015fan merkezli bir zihniyete ge\u00e7meye devam etmelidir. \u00dclkemizde patron merkezli \u00e7al\u0131\u015fman\u0131n olduk\u00e7a bask\u0131n oldu\u011fu bir ortamda bunu ger\u00e7ekle\u015ftirmek zor olacakt\u0131r, ama ba\u015fka \u00e7aresi de yok.<\/p>\n<p>Peki, d\u00fcnya bu konuda nerede?<\/p>\n<p>\u0130nsan merkezli bir tasar\u0131m yakla\u015f\u0131m\u0131n\u0131 yaratma ile birle\u015ftiren Leena Nair (Unilever), Diane Gherson (IBM), Peter Fasolo (J&amp;J), Kathleen Hogan (Microsoft) ve Katarina Berg (Spotify) gibi \u00f6nc\u00fc CHRO&#8217;lar mevcut. Bu yol \u0130K\u2019n\u0131n de\u011fer yaratt\u0131\u011f\u0131n\u0131n yegane kan\u0131t\u0131.<\/p>\n<p>Bahsetti\u011fim uygulamalar b\u00fct\u00e7e, \u015firketin b\u00fcy\u00fckl\u00fc\u011f\u00fc ya da \u00e7al\u0131\u015fan say\u0131s\u0131yla asla ilintili de\u011fil. Olay tamam\u0131yla bak\u0131\u015f a\u00e7\u0131s\u0131yla ilgili&#8230;<\/p>\n<h2><strong>\u0130K\u2019da teknoloji kullan\u0131m\u0131 art\u0131yor<\/strong><\/h2>\n<p>Josh Bersin&#8217;e g\u00f6re HR Tech, \u015fu anda 300 milyar dolar\u0131 a\u015fan bir de\u011fere sahip. Microsoft, SAP ve Workday gibi b\u00fcy\u00fck oyuncular \u00f6nemli yat\u0131r\u0131mlar yap\u0131yor. \u200b\u200bPazarda da yenilik\u00e7ilik hareketleri devam ediyor. \u00d6n\u00fcm\u00fczdeki y\u0131l \u00e7ok daha fazla hype (YZ ve Blockchain gibi alanlarda), yenilik\u00e7ilik (beceri ve i\u015f g\u00fcc\u00fc planlamas\u0131 gibi alanlarda) ve birle\u015fme g\u00f6r\u00fcrseniz \u015fa\u015f\u0131rmay\u0131n.<\/p>\n<h2><strong>\u00c7al\u0131\u015fan deneyimi kavram\u0131 \u00f6nem kazan\u0131yor<\/strong><\/h2>\n<p>\u00c7al\u0131\u015fan deneyimi, insan analiti\u011fi ve tasar\u0131m d\u00fc\u015f\u00fcncelerinin y\u00fckseli\u015fi \u201c\u0130nsan\u201dn\u0131n tekrar \u0130K&#8217;da ba\u015frol oynamas\u0131na yard\u0131mc\u0131 olsa da daha yap\u0131lacak \u00e7ok i\u015f var. Jeffrey Pfeffer\u2019\u0131n &#8220;Maa\u015f i\u00e7in \u00f6lmek&#8221; adl\u0131 kitab\u0131, modern y\u00f6netim uygulamalar\u0131n\u0131n \u00e7al\u0131\u015fanlarda stres, \u00e7al\u0131\u015fanlar\u0131n fiziksel ve zihinsel sa\u011fl\u0131\u011f\u0131nda sorunlara yol a\u00e7t\u0131\u011f\u0131na dair \u00f6nemli bir kan\u0131t durumunda. Pfeffer, ayr\u0131ca kitab\u0131nda bunun \u015firket performans\u0131n\u0131 nas\u0131l etkiledi\u011fine dair kan\u0131tlar da sunuyor.<\/p>\n<p>Burada \u015fu soru akla geliyor. Kazan\u00e7 bask\u0131s\u0131 o kadar y\u00fcksek ki \u00e7o\u011funluk bundan dolay\u0131 hasta oluyor. Ama kimse kazan\u00e7tan feragat edemedi\u011fi i\u00e7in etkilerini en aza nas\u0131l indiririz diye kafa yoruyor.<\/p>\n<p>Niye b\u00f6yle olmak zorunda?<\/p>\n<p>People Analytics ise \u00f6zellikle \u00e7al\u0131\u015fanlarla ilgili sa\u011fl\u0131k programlar\u0131na yap\u0131lan yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fcn olduk\u00e7a y\u00fcksek oldu\u011funu vurguluyor. \u00d6rnek olarak; Leena Nair, Unilever&#8217;in \u00e7al\u0131\u015fan sa\u011fl\u0131\u011f\u0131 i\u00e7in yat\u0131r\u0131lan her 1,00 dolar i\u00e7in 2,50 dolarl\u0131k bir getiri elde ettiklerini tespit etti\u011fi, \u00e7al\u0131\u015fan sa\u011fl\u0131\u011f\u0131n\u0131n yan\u0131 s\u0131ra sa\u011fl\u0131kl\u0131 k\u00fclt\u00fcrler, g\u00fc\u00e7l\u00fc \u00e7al\u0131\u015fan deneyimi yaratma konular\u0131na \u00f6nemli katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n<div class=\"td-post-content\">\n<p><strong>Konuk Yazar:<\/strong> Hakan Selahi \/ \u0130K dan\u0131\u015fman\u0131 ve e\u011fitmen<\/p>\n<\/div>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID9450\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"9450\"\n         id=\"da-reactions-slot-post-9450\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya ve dolay\u0131s\u0131yla i\u015f s\u00fcre\u00e7leri dijitalle\u015ftik\u00e7e, \u0130K alan\u0131ndaki \u00e7al\u0131\u015fmalar da \u00e7a\u011fa uygun olarak d\u00f6n\u00fc\u015f\u00fcyor. Son y\u0131llardaki insan kaynaklar\u0131 trendlerine bakt\u0131\u011f\u0131m\u0131zda &#8220;\u0130nsan analiti\u011fi&#8221; kavram\u0131 \u00f6ne \u00e7\u0131k\u0131yor. \u0130K dan\u0131\u015fman\u0131 ve e\u011fitmen Hakan Selahi, \u0130K alan\u0131ndaki yeni yakla\u015f\u0131mlara dair g\u00f6r\u00fc\u015flerini bu yaz\u0131m\u0131zda payla\u015ft\u0131.\u00a0 Yapay zeka ve \u0130K Merak etmeyin, robotlar veya yapay zeka b\u00fct\u00fcn i\u015fleri elimizden alamayacak. Tarih [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID9450\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"9450\"\n         id=\"da-reactions-slot-post-9450\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":8,"featured_media":9463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[1987,26],"tags":[484,723,724],"class_list":{"0":"post-9450","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-insan-kaynaklari","9":"tag-hakan-selahi","10":"tag-insan-analitigi","11":"tag-yapay-zeka-ve-ik"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0130K alan\u0131ndaki yeni yakla\u015f\u0131mlar ve insan analiti\u011fi - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"D\u00fcnya ve dolay\u0131s\u0131yla i\u015f s\u00fcre\u00e7leri dijitalle\u015ftik\u00e7e, \u0130K alan\u0131ndaki \u00e7al\u0131\u015fmalar da \u00e7a\u011fa uygun olarak d\u00f6n\u00fc\u015f\u00fcyor. 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