Product Marketing Specialist (Power Protection)

ABB Elektrik Sanayi A.Ş.

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

Working within the EL Market Southern Europe/Electrification/EL Global Markets in Dudullu/İstanbul, you will be responsible for implementing product marketing strategies in line with global product strategy. Reporting to the Product Marketing Manager, you will coordinate sales activities, events and market research to meet business goals and increase market share.

Your Responsibilities

• Implement product marketing strategies in assigned area to meet business objectives and in line with global product strategy.
• Implement all marketing activities, and support sales organization in driving sales and services of respective products.
• Strategy: Implements the local go-to–market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
• Target: Achieves product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed.
• Business Plans: Executes annual marketing plan in conjunction with relevant Product Groups. Prepares business plans focused on business development for a defined market.
• Analysis: Coordinates market analyses with Sales team members and defines appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data.
• Sales: Provides product and technical support to sales team.
• Training: Drives sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each Salesperson. Facilitates know-how sharing and cross-collaboration.
  
  

Your background

• Bachelor’s degree in Electrical Engineering, Electronics Engineering, Control Engineering,
• Min 2 years of marketing / technical experience with power electronics (UPS),
• Excellent command of English both verbally and in writing,
• Turkish language is a must,
• Advanced level of MS Office Applications,
• Demonstrated strong verbal/written and presentation skills to all levels in an organization,
• Demonstrated strong problem solving and negotiation skills,
• Ability to work independently and manage time,
• Open to travel.