Digital Marketing Specialist

Abdi Ibrahim Pharmaceuticals

Abdi İbrahim is the leading pharmaceutical company in Turkey, having approximately 4.600 employees.  High-speed production and packaging machines equipped with the latest technology are used in production facilities, which are inspected and approved by the authorities and leading companies in different countries for drug production in Europe and the world. As Abdi İbrahim, we do not only produce our own products in our facilities here, but also provide production services for different national and international companies.

We're currently looking for a Digital Marketing Specialist. The ideal candidate is required to have the following qualifications & skills and knowledge:

• University degree in a relevant discipline
• Knowledge on SEO, SEM, content marketing & CRO (Programmatic Ad buying is plus)
• Identifies changes / trends in digital marketing and suggests the changes that will contribute to reach & CTRs
• Supports the acquisitions within paid social & paid search (lead generation channels; Facebook & Google)
• Optimizes brand web / landing page performances & digital campaign performances and conversion rates
• E-commerce experience is preferable
• Technical knowledge for e-commerce portfolio requirements is preferable
• Expertise in communication skills as well as influencing & persuading
• Analytical thinking and data analysis competencie
• A good understanding of digital marketing technologies
• Strong analytical skills
• Excellent team player with enthusiasm, curiosity and willingness to grow
• Advance command of verbal and written English

Skills and Knowledge:

• Google Analytics, Google Ads, Search Console, Tag Manager ( DV360 is plus)