Head Of Marketing - Se-Turkey

ADECCO İSTİHDAM HİZMETLERİ LTD.ŞTİ.

The Adecco Group, based in Zurich, Switzerland, is the world’s leading provider of HR solutions. With approximately 33,000 FTE employees and over 5,500 branches, in over 60 countries and territories around the world, Adecco Group offers wide variety of services, connecting over 750,000 associates with well over 100,000 clients every day. The services offered fall into the broad categories of temporary staffing, permanent placement, outsourcing, consulting and outplacement. The Adecco Group is a Fortune Global 500 company.   

We are looking for a '' Head of Marketing -SE-Turkey '' for our client who is serving agricultural sector with the qualification below

Role Purpose

Responsible for the definition and execution of the annual marketing plan and the support to the country team in improving overall business performance. This to be done through sound Portfolio Management directions, Customer Relationship Management (CRM) marketing services, including market and customer analytics, campaign planning and execution support, A&P execution, marketing communication and product promotion materials, and digital platform management

Accountabilities

•  Defines and implements the annual marketing plan in close connection with the sales team, within the agreed Marketing budget and in coordination with regional marketing activities.
• Coordinate the marketingand business planning process across all the relevant crop for the CU
• Build and coach the team of product managers and technical experts to build and drive the campaign and it’s execution through sales and propose reactivity plan needed to deliver on the business objectives
• Organize and coordinate the development of the 5YP for the CU to take advantage of business opportunities and clearly define key strategies and enablers to deliver on the plan.
• Set directions related to A&P, define key customer events, communication mix directions, and monitoring execution
• Reviews and approves marketing spending plans in the frame of the agreed budget and business objectives
• Champion customer centricity in the organization and develop ensure that the voice of the customers play a central role in the development of our marketing activities.
• Ensures the active and appropriate use of the CRM tool by the sales team and ensure that the account planning & tracking process is implemented

Critical success factors & key challenges

•  Improve total sales, GP and market share of Syngenta field crops, according to budget and 5Y

• Take ownership of seed demand, phasing and pricing, targeting a better availability of Syngenta products, reduced returns and improved coverage of market needs.

• Develop a workforce excelling in seeds agronomy, animal nutrition, feed/food chains, sales, marketing and technical development
•  Fully implement the use of CRM/SFDC in the sales cycle, with seasonal activity plans by TSR, performance evaluation and reconciliation of sales vs plans

Knowledge, experience & capabilities

• Successful direct experience in seeds business with marketing experience in portfolio, communication and customer marketing
• Strong knowledge of marketing and technical development in multinational companies; Strong combination of business acumen, education in running a seed business, good knowledge of farming and agriculture in general.
• Strong attention to seeds business critical KPIs for commercial execution and remediation plans when needed
• Spending min 40% of time travelling in the target market to meet customers, stakeholders, sales force and farmers
• Advanced level of English
• Advanced level of MS Office Skills