Marketing Manager

Akasya Çocuk Dünyası A.Ş.

Looking for a job where you can have fun? We are hiring a “Digital Marketing Manager”  Check out the details and apply to work with us at KidZania, The Children’s Country!

About Us

KidZania is an interactive city made for children that combines inspiration, fun, and learning through realistic role-play, in 27 cities in 20 countries around the world. KidZania Istanbul, operating in Akasya AVM, is a real city for children with its factories, theatre, fire station, supermarket, streets, and squares... At KidZania Istanbul, through ultrarealistic role-play, children learn about different careers, the inner workings of a city, and the concept of managing money. Each experience is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens. In this reality, we provide an unforgettable experience to children with the support of many strong brands.

Job Description;

• Digital Marketing Manager will lead, develop and support marketing team, Creating a brand and marketing strategy, execute annual marketing plans to build brand awareness, reputation and drive demand through all consumer channels and brand platforms, Preparing the communication plan in line with the strategy researching new marketing technologies and managing the company communication plan, Develop and manage pricing, channel management and yield strategies to deliver attendance volume, revenue and EBITDA targets, Monitor and analyse performance and implement activity and initiatives to ensure delivery of targets including dynamic pricing and capacity management, Manage Media Buying and Media Creative Development Agencies to deliver overall media strategy and create demand, Champion the 'consumer perspective', ensuring that all such initiatives are in line with KidZania Essences brand experience, Continue to build KidZania brand, leverage KidZania brand and ensure consistent delivery across all touchpoints including PR, Develop and deliver a clear long term brand development strategy that supports KidZania positioning and becomes the foundations for future marketing plans, Experienced in digital platform management , Google Analytics, SEO, Website and etc. Managing Customer Service feedback on a daily basis, Managing events and organizations and promoting these organizations in the written and visual media.

General Qualification;

• Strong experience working in a Head of Marketing level role, ideally within the leisure industry,
• Extensive experience of partnership working, external engagement and stakeholder management,
• Excellent influencing and negotiating skills, developing and enhancing relationships with senior stakeholders across KidZania or business units,
• Experiewnce of working with IP’s or strong brand partners,
• Proven leadership, able to develop, coach and manage teams, creating a positive and engaged team culture,
• Excellent communication skills, with the confidence to liaise with a variety of stakeholders, both internally and externally,
• Excellent written English and grammar,
• Strong organizational skills, with a proven ability to manage multiple projects simultaneously,
• Good time management skills, with natural ability to prioritize, delegate and manage workload,
• Deep understanding of performance, awareness, and brand-based marketing strategies and tactics,

• Demonstrated ability to define, build and differentiate brands and experiences.