Marketing Specialist

Alapala Makina Gıda San. Tic. A.Ş.

Alapala is one of the leading global machinery producers and solution providers in grain milling technologies since 1954. Exporting 95% of its production, Alapala is the leading exporter of Turkey in both food processing machinery and grain milling categories. Also; the company is placed in the list of top 1.000 exporters of Turkey and has 700+ turnkey project references in 4 continents and over 120 countries across the globe. Having a wide global network, Alapala is also locally existing in more than 48 countries including regional offices and representatives.

We are looking for a talented Marketing Specialist with a strong interest in Digital Media and B2B Marketing disciplines who is responsible for leading and contributing to projects that drive revenue growth by the company’s both online and offline assets.

Qualifications:

Bachelor's Degree in Business Administration, Marketing, Engineering or related fields. Marketing Master’s degree is a plus,Minimum 1-3 years of experience in marketing, digital marketing and/or preferably B2B Marketing positions or equivalent, Fluent in English (both written and spoken),Ability to understand data-driven results (digital marketing & advertising etc.),Eager to teamwork and strong interpersonal skills for communication, Has analytical and systematic thinking, result oriented, strong attention to details, Curious personality, information seeking, willing to learn more, has a high self-awareness skill.No military obligation for male candidates.

 Job Descripiton: 

To support for all kind of marketing communication activities (ATL, BTL, online, offline etc.) in coordination with the agencies, Researching and analyzing the international markets, competitors and strategic data to provide the market foresight and to create reports based on the data for the different markets, Developing creative and high-quality communications materials and contents for international sectoral magazines, newsletters, brochures as well as presentations and the other online & offline materials, Creating contents for social media posts in English in coordination with the agencies and to develop new ideas and projects for the social media platforms, regularly monitoring the metrics of the social media platforms, To help to organize local and global fairs, conferences, events etc. To support to build a digital marketing strategy and to set goals to turn digital marketing into a brand awareness growth force, To support to optimize traffic to increase quality and quantity of leads, working together with digital channels such as organic, paid, affiliate and content marketing,To support to create and optimize web site contents to deliver SEO& SEM goals in partnership with our digital agency, Track KPIs per brand and success metrics, and measure impact of optimization and new initiatives.

Requirements:

• Experience in multinational business environment, 
• Experience in preparation/execution of annual marketing plan and budget management, ATL,
• Experience in BTL, online and offline communication channels and preparing annual media planning, 
• Experience in creation, production of brochures, catalogues etc. and media buying,
• Experience in organizing the exhibitions, trade fairs and meetings,
• Experience in following-up and managing digital marketing tools such as Google Analytics, Search Console, Google Ads, Social Media reports etc.,
• Always stays in-the-know, follows the latest design trends and is able to be creative accordingly.