Starbucks CRM Specialist

ALSHAYA MERKEZ

Kuwait-based Alshaya Group started to operate in the Turkish market in 2002 with the objective of undertaking retailing activities within the framework of the Group's Turkish operating rights for major international brands. Today, the group represents a portfolio of world's best known international brands in Turkey, managing their retail franchise operations in segments including Fashion, Food, Health & Beauty.

Franchise portfolio includes Bath and Body Works, Le Pain Quotidien, Pinkberry, Shake Shack, Starbucks, The Body Shop and Victoria's Secret in Turkey.

Alshaya Group’s operations are based on the vision of "Being one of the world's leading retailers, managing world's best known brands in profitable, value-building partnerships," with a corporate culture that rewards "Think Big," "Act Small," and "Be You" is currently looking for a "CRM Specialist" to join its "Starbucks" Division.

We’re looking for a CRM Specialist, reporting to Starbucks CRM Manager.

• Bachelor's degree from a reputable university,
• Minimum 2 years experience as on CRM Dynamics,
• 2 years of CRM and campaign management experience,
• Proven track record on CRM agency management,
• Problem solving and strong coordination skills,
• Advanced communication skills,
• Result-oriented and proactive team player,
• Proven track record on project management,
• Fluent in written and spoken English,
• Military service should be completed for male candidates.

Job Description :

• Planning experience-based actions and campaigns for target audience and segments which is determined by CRM data,
• Following up campaigns that CRM team established and taking actions according to the results of these campaigns,
• Responsible for campaign KPIs and taking actions to improve these KPIs,
• Managing campaign and guest communication channels,
• Cooperating with 3rd parties in CRM projects.
• Establishing and testing campaigns on CRM Dynamics and implement these campaigns to the stores,
• Following up campaign results, creating new campaigns,
• Playing an active role in segmentation projects and planning actions on target audience according to segmentations,
• Managing Website and Mobile application contents on CMS screens,
• Is responsible for managment and reports of CRM communication channels like Push, Mobil Inbox and Email,
• Supporting social media and google campaigns from Mobile Application and CRM perspective,
• Tracking Mobile Application update process;
• Reporting and following up the financial  benefits of Campaign Management.
• Follow up long-term projects and ensure that set goals are achieved.