Assistant Brand Manager

Anadolu Efes Türkiye

Skills / Experience:

• Bachelor’s degree
• 1-2 years of marketing experience
• A positive and can-do attitude and ability to multi-task in a fast-paced environment
• Strong communication skills
• Excellent organization, planning and time management skills
• Comfortable with numbers, good analytical skills enabling to make analysis without getting lost in details
• Passionate about brand building and innovation
• Willingness and ability to travel as required and ability to work in a flexible schedule
• Excellent command of written and spoken English

Main Responsibilities:

• Business Tracking and Analysis: Develop a clear competency in running the day-to-day business, including:

a) Analyzing brand performance versus objectives,

b) Identifying gaps and opportunities,

c) Tracking brand budget,

d) Coordinating business partners including agencies, suppliers and  global & internal parties.

• Deliver fact based, objective analysis of the business through analyzing market and brand related data using retail, consumer and sales data.
• Proactively identify tactical opportunities for the business, and support the brand manager in identifying strategic opportunities for the business.
• Executes short & long term brand strategies and planning.
• Supports & follows  the process of product development, packaging, pricing, positioning of the products related to his/her brand.
• Coordinates preparation of market analyses, price analyses and consumer research.
• Follows up the competitors in the market.
• Executes the marketing plan, annual budget  for the brand and supports organization of product launches.
• Follows up BTL and PR activities to strengthen the competitive advantage of the brand.