Digital Marketing Manager

ARABAM.COM

QUALIFICATIONS

• Minimum 5 years experience in performance marketing and acquisition channels; Search, Social Display and affiliates.
• Managing digital roadmap with close coordination with stakeholders –feeds related teams for execution, follows up status, measures results & shares within organization.
• Overseeing key agency and business partner relationships ensuring KPIs are met.
• Proposing and implementing successful optimization strategies.
• Defining the right KPIs and conducting analysis of campaigns in order to have a deeper understanding of the target audience.
• Identification of trends and insights for the digital marketing campaigns and optimal spending on the insights
• Planning and executing experiments and conversion tests, and new growth strategies.
• Collaborate with digital marketing agencies and other vendors to maximize customer outreach.
• Monitor the increase in traffic due to new campaigns and take actions accordingly to improve the traffic metrics.
• Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels

JOB DESCRIPTION

• University degree preferably in Engineering, Statistics, Business,Marketing or Economics
• Proficient in English
• Experience working with key campaign management tools and platforms (Google Analytics, Google Ads, Facebook Business Manager, Google Tag Manager, Insider, Emarsys, Adjust…etc)
• Hands-on experience in developing and implementing digital marketing strategies
• Familiarity with web designing and development.
• Prior job experience in web traffic metrics and web publishing.
• Very organized with an ability to multi-task, prioritize and work to tight deadlines
• Excellent numeracy and analytical skills
• Result-oriented and dynamic
• Proficiency with Microsoft Office suite, especially Excel and PowerPoint
• Ability to work efficiently, maintaining high quality and accuracy
• Ability to attention to detail along with a creative mind
• A/B and multivariate experiments knowledge
• Hands-on experience with website analytics tools (Google Analytics, Adjust, Similarweb etc.)
• Knowledge in HTML, CSS, JavaScript development, and algorithms.
• Demonstrated capability and willingness to own and solve problems