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Nars Senıor Assıstant Brand Manager

BEAUTE KOZMETİK A.Ş.

İstanbul(Avr.)

İş Yerinde

İş Yerinde

Çalışma Şekli

Tam Zamanlı

Tecrübe

En az 5 yıl tecrübeli

Departman

Satış ve Pazarlama

Satış ve Pazarlama

Başvuru Sayısı

105 başvuru

Çalışma Şekli

Tam Zamanlı

Tecrübe

En az 5 yıl tecrübeli

Başvuru Sayısı

105 başvuru

Departman

Satış ve Pazarlama

GENEL NİTELİKLER VE İŞ TANIMI

JOB DESCRIPTION

 

Key Responsibilities

Nars Senior Assistant Brand Manager is fully responsible for supporting Brand Manager in developing and implementing Marketing, PR, and Digital & E-Commerce strategies as well as supporting Sales Manager in analysing sales results and reporting.

 

Marketing

·         Create & Execute strong & creative 360 Launch and re-promote plans according to Brand Strategy– including forecast/allocation, visual merchandising, launch mechanics and digital plans aligned with Brand Manager

·         Strategically develop Marketing calendar together with Brand Manager and formulate marketing initiatives and strategies that align with total brand objectives

·         Implement new product launch plans and prepare qualitative and quantitative analysis of each launch

·         Ensure growth of all priority segments/categories

·         Liaise closely with the Visual Merchandising team to implement merchandising guidelines to ensure consistency of image, ensuring the brands look best in class in all store environments

·         Localise and maximise brand creative making sure all executions are aligned to brand guidelines and approved by the Brand Manager

·         Collaborate closely with Sales, Education and VM team on the planning and execution of launches for on-counter/in-store events & VIP consumer events to drive consumer engagement, create luxury experiences and strengthen brand exposure.

 

Budgeting

·         Prepare, manage, and control A&P budget effectively (which includes provisions for Visual Merchandising, Events, Digital efforts, and third-party agencies where applicable)

·         Local brand management including P&L steering to make sure all brand investments are delivering vs target KPIs and profitability targets with brand manager

 

Category Management - Forecasting

·         Responsible for budgetary adjustment & collaborate with demand planning team to deliver an accurate forecast by lines to ensure right inventory to support sell through

·         Collaborate with Demand Planning on forecasts and effective inventory management to minimize excess obsoletes through accurate maintenance of assortment matrix, launch order tracking and close management of saleable and non-saleable items

·         Ensure forecasting for saleable & non-saleable SKUs to enable respective market sell through needs and to avoid out of stock situations for top skus

·         Along with internal cross divisional teams, co-manage the S&OP process, driving insights and actions for the accurate forecast for new and ongoing stock forecasts.

·         Plan and order new products, collaterals, and samples according to the brand calendar

·         Analyze all new product launches in sell-out analysis

·         Track the ordering of pre-series, finished goods and POSM items to maximize the market allocation

   

Digital

·         Leads the execution of online campaigns as well as the preparation of post-mortem reports of key campaigns

·         Collaborates with media agencies for the execution of media plan across digital platforms

·         Responsible for the cascade of brand direction, guidance, and evaluation of achievement of digital goals

·         Synchronization of digital calendar and ensuring the implementation of initiatives on time and in full

·         Driving an online first mentality, finding disruptive ideas that connect with consumers and deliver strong ROI.

 

Reporting

·         Daily, weekly, monthly reporting to the brand manager and regional contacts.

·         Manage Business Mix reports & category based growth reports collaboratively with marketing & sales teams.

·         Manage the monthly, yearly presentations.

  • Collate and share competitor’s pricing analysis to support in-market pricing strategy
  • Responsible for analysing each individual categories’ sales history and corresponding marketing investment and support development of future strategies on the basis of that analysis alongside National Brand & Sales Manager
  • Conducting pre and post analysis of launches and promotions – qualitative and quantitative.

 

What are we looking for in you ?

·         4 years’ university degree andexcellent communication skills in English

·         Min 5 years of experience in marketing, brand development, sales and execution experience in FMCG

·         Digital savy & creative & team player

·         Growth mindset and results driven

·         Innovative, ambitious, and able to take initiative

·         Ability to handle multiple tasks with strong coordination skills 

·         Having a market and consumer insight in beauty industry is a plus

·         Experience with managing a team will be valued

·         Strong numerical and PC skills/proficient in MS-Office (Word, Excel and Powerpoint)

·         Visible Leadership skills – can motivate and lead with integrity others to achieve results

Aday Kriterleri

Üniversite(Mezun), Yüksek Lisans(Mezun)

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Marka Müdürü Asistanı pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.

Marka Müdürü Asistanı Marka Müdürü Asistanı Maaşları Marka Müdürü Asistanı Nasıl Olunur? Marka Müdürü Asistanı Nedir? Marka Müdürü Asistanı İş İlanları