Brand Manager

BESLER GIDA VE KİMYASAN.VE TİC.A.Ş.

Yıldız Holding, one of the largest and fast-growing groups of Türkiye, is looking for "Brand Manager” who will work in the Marketing Department in Besler located in Çamlıca, Istanbul. The brief job description of the position and preferred qualifications for the suitable candidates are defined below.

QUALIFICATIONS

• Bachelor’s degree from Business Administration, Economics, Industrial Engineering and/or Marketing Management departments of universities,
• Minumum 7 years of experience in FMCG environment,
• Excellent command of written and spoken English,
• Good command of MS Office applications,
• A visionary marketing professional with a strong and authentic business sense and the real desire to achieve targets,
• Ability to be a team player; needs to develop good relationships with 3rd parties and agencies,
• Passion for the digital world and the ability to understand global digital marketing trends and translate them into business opportunities,
• Strong analytical skills, conceptual skills,
• Hard-working professional, being able to work under pressure, with high frustration tolerance,
• The ability to successfully carry out multiple tasks simultaneously is a must.

JOB DESCRIPTION

• Execute the marketing strategy and marketing plan based upon company business objectives.
• Build brand portfolio strategy and brand architecture to take advantage of market opportunities.
• Manage the entire product line life cycle from strategic planning to tactical activities.
• Monitor brand performance; analyze and interpret competition data, category trends and recommend action plans.
• Conduct P&L analysis and develop pricing strategies.
• Develop and implement marketing communications plan.
• Coordinate all brand marketing activities with other departments and third parties.
• Control marketing & promotional expenditure within agreed budgets.