Marketing Manager

BİBLOS Beach Resort.Alaçatı

A unique candidate to be the most preferred resort in the Aegean for all seasons…

BIBLOS Beach Resort in Alacati, Izmir, on the Aegean Coast, with a perfect vista… an exemplary architecture where luxury and nature are blended harmoniously for true relaxation… suites designed with impeccably refined taste… a beach with white sand that soothes your skin… coconut and olive trees casting delicate shadows on fresh water and sea water pools…  a cuisine for the most discerning palate… and a well-versed staff to serve you in the best possible way… in short; treating our guests like we’d like to be treated… this is our guiding principle at BIBLOS Beach Resort…

The  Marketing Manager responsible for managing a portfolio of strategic resort hotel brands to improve their digital presence. 

JOB DESCRIPTION 

• Manage and organize multiple strategic hotel marketing communications across multiple channels. This often includes promotions or special offers, and will leverage the hotel website.
• Implement Search Engine Optimization (SEO) strategies to improve traffic and performance of websites
• Monitor online campaigns regularly and make recommendations on goals to improve key performance metrics and drive revenue
• Contact and communicate with property teams on a regular basis to review website and campaign performances, suggesting additional online marketing strategies to improve conversion, ROI or other client objectives
• Keep current on the latest trends in the search marketing and hotel marketing industry
• Monitor performance and analyze social media success through regular ROI reports; formulate strategies to build on strengths and overcome weaknesses
• Act as hotel liaison for online agencies and third party vendors.
• Assist in or manage the creative development of support collateral creation, including e-mail campaign design, website design, profile page design, and various other digital marketing materials.
• Monitor online competitor presences/perceptions.
• Other marketing duties and responsibilities.

QUALIFICATIONS

• Hand on hotel/ hospitality digital marketing and marketing experience
• Knowledge of SEM, search engine optimization , keyword analysis, etc.
• Knowledge of and experience in social media marketing (SMM) including : blogging, Facebook, Google+, Twitter, Flickr, YouTube, Pinterest, Instagram, and more
• Strong analytical and reporting skills
• Excellent knowledge of Microsoft Office Tools
• Strong understanding of user-generated content management, content marketing, and semantic search is a plus
• Ability to communicate in English.
• Superb communication skills and the ability to clearly and concisely express ideas,
• Strong problem solving skills, including the ability to effectively address issues in collaboration with others and to proactively identify and prevent potential problems
• Ability to collaborate with others and act objectively to effectively solve problems and stay on track towards accomplishing organizational goals.
• Hotel marketing and branding experience
• Strong knowledge of Search Engine Optimization (SEO) desired
• Strong knowledge of Search Engine Marketing (SEM), Keyword Research (KWR), Pay-Per-Click campaigns (PPC) a plus.
• Familiarity with website design best practices, HTML, CSS, JavaScript, Photoshop and SQL a plus