Digital Marketing Specialist

Bitay Teknoloji AS

QUALIFICATIONS AND JOB DESCRIPTION

What we expect from you:

• Developing and implementing the right digital communications strategy inline with Bitay’s marketing and business goals.
• Managing and leading relationships with internal stake holders as well as digital, social media, content, SEO, digital media planning and purchasing agencies.
• Working collaboratively with agencies while creating digital content and guiding the team for digital insights and needs.
• Propose and implement successful optimization strategies and solutions based on data.
• Managing daily, weekly, monthly and annual plans. Coordinating the implementation of plans, measuring the plans success and interpreting datas.
• Developing digital marketing contents with creative agency and conduct them inline with Bitay campaign plans.
• To ensure execution of digital plans in all digital channels completely and on time.
• Following up social listening & monitoring tools and creating action plans for all kind of communication opportunity.
• Analysing and measuring the results of strategies and feeds back to neccesary units for optimization.
• Following-up digital marketing panels such as Google Analytics and others for all kind of reporting and presentation.

What we are looking for:

• Bachelor's degree (Preferably in Marketing, Marketing Communications, Advertisement, or a related field).
• Minimum 2 years of professional experience in the digital marketing, crypto exchange experience is a plus.
• Excellent command of English is a must.
• Experience in paid digital marketing channels, including but not limited to Google Ads, Facebook Ads, Retargeting, etc.
• Up-to-date on the latest trends and technologies in digital marketing & crypto.
• Results-oriented, problem solver with provided resources, and proactive thinker with decision-making ability.
• Experience effectively managing significant media budgets.
• Analytical and quantitative skills, with an emphasis on identifying actionable insights.
• Ability to communicate complex technical/digital concepts and influence through data across all levels.
• Curious and self-motivated, with a drive to innovate and improve.
• Take ownership of given responsibilities and deliver.
• Highly motivated, continuous learner with the ability to work collaboratively as a team as well as across functions.