Director Of Marketing & Communications

BOMONTİ ULUSLAR ARASI KONGRE VE TURİZM YATIRIMLARI TİCARET A.Ş

A Hotel Director of Marketing and Communications plays a crucial role in developing and implementing the annual marketing and PR plan, driving key objectives, current initiatives and relevant activities relating directly to the hotel. The role will be responsible for leading the hotel’s marketing and PR team and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are optimised.

What will I be doing?

As Director of Marketing and Communications , you will develop and implement the marketing plan and activities for the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

Developing Talent

• Develop, proactively manage and implement the annual hotel marketing and PR plan to include media relations, social media, internal communications, eCommerce, brand recognition and loyalty marketing within budget guidelines
• Responsible for measuring key performance indicators relating to all marketing and PR activities, promotions and campaigns, and producing performance reports for all key stakeholders
• Manage the roll out of marketing and PR initiatives to support the hotel in meeting their targets, also by leveraging key function activity with regional marketing, corporate communications, eCommerce, marketing operations, strategic partnerships and HHonors
• Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness
• Manage all media relations activities and information, including maintaining and distributing press kits, press releases, photo library, brochures, newsletters, key personnel biographies and hotel question and answer sheet
• Oversee media visits and develop key media contacts, manage press conferences on site and be aware of media events and activities in the local area and community
• As the key media liaison, source and pitch interesting, newsworthy stories relating to the hotel including, but not limited to MICE, F&B, rooms, spa, architecture and design, team members and corporate responsibility
• Ensure sales and F&B teams receive full marketing and PR support including collateral
• Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all activities
• Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone of voice for each segment
• Manage internal communications in the hotel and take responsibility for updating regional office of any local stories, awards and sponsorship events to promote locally, regionally and globally
• Develop, manage and grow a tailored social media strategy to drive engagement and grow loyalty
• Recognise and execute opportunities for HHonors as well as other hotel incentive programmes, and manage all hotel level CRM and database requirements
• Support Line Manager in developing marketing and PR strategy and demonstrate clear outcomes that work to support the commercial strategy of the business
• Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities
• Respond to customer postings as appropriate tackling any complaints and issues
• Achieve agreed performance goals and marketing and PR objectives of role set out by the Line Manager
• Manage and execute local news or stories affecting hotel business and share across region
• Be the marketing and PR representative in hotel commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders
• Establish excellent open communication with all operational teams, i.e. GM, DBD, F&B and other department heads throughout the region
• Proactively develop and maintain effective working relationships with all external customers to include key members of the media, community organisations, local and municipality government officials, local industry organisations as well as suppliers and agencies
  
  What are we looking for?
  
  
• Previous Marketing experience in a similar environment
• Experience of managing and motivating a team along with evidence of driving successful team results
• Experience of developing, creating and managing promotional campaigns and marketing and PR activities with associated costs and working to budget restraints
• Experience in developing and implementing effective and realistic marketing and PR plans and strategies, including budget evaluation, extensive communication written work, management and reporting
• Outstanding communication skills in all areas of writing, listening and speaking English. High proficiency of native language dependant on location of role
• Able to think analytically, critically and strategically when faced with unique opportunities and challenges, prioritising and identifying productive solutions
• Exhibits previous experience of written work in a communications role
• Demonstrates excellent interpersonal skills to include strong leadership and cultural sensitivity
• Executes calculated risks with pre-determined successful outcome
• Professional approach, clean and well groomed at all times
• Friendly demeanour, positive, enthusiastic and delivers strong customer focused work ethic
• Demonstrated self-starter with excellent attention to detail
• High energy and the ability to motivate and manage a team through leading by example
• Resourceful, customer focused and results oriented
• Good understanding of Hilton, its core values and management structure
• Previous experience of working in a marketing and PR role in the hotel industry
• Able to speak further key business languages
• Experience of working with key marketing partnerships, media and design agencies
• Master’s degree in Business, Communications or Marketing
• Qualifications or courses relating to creative, descriptive or effective writing
• Director would fully plan and execute the 5 years strategy plan of hotel
• Will have at least 10 yeasr of experience in marketing
• Will have at least 2 years of team management experience
• Managing all related agencies efficiently
• Be a team member and have a positive attitude to work with all related departments
• Create game changing projects and able to manage them