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Digital Marketing Unit Manager

Borusan Holding

İstanbul(Avr.)

İş Yerinde

İş Yerinde

Job Type

Full-Time

Position Level

Medium Level Manager

Department

Marketing

Marketing

Application Count

382 application

Job Type

Full-Time

Position Level

Medium Level Manager

Application Count

382 application

Department

Marketing

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QUALIFICATIONS AND JOB DESCRIPTION


Borusan and Innovation

Corporate Innovation is a very important pillar of Borusan culture, and we invest in delivering growth through start-up incubation. Our incubation portfolio aims to deliver on two distinct customer needs through
  • Marketplace platforms that serve to the basic needs of customer with fast and low-cost options
  • Integrated solutions that serve to complex need and require expertise.
To this end, we are currently incubating 4 start-ups (Parça Pazarı, Benim Filom, Online Al Sat, eTaşımacılık) and evaluating more ideas in our innovation pipeline.
 
We are looking for a “Digital Marketing Unit Manager” to join us.
 

What does a “Digital Marketing Unit Manager” do?

A digital marketing unit manager…
 
… has a passion for learning and a desire to know
 
  • Reviews new technologies and adapts the company to the developments in digital marketing
  • Keeps start-ups up to date on their latest metrics and digital marketing campaigns
 
... is a self-starter with result orientation
 
  • Helps identify digital goals, budget and vision for Borusan Holding start-ups.
  • Proposes tailor-made marketing strategies, advices start-ups on their on-going marketing activities.
  • Develops expansion and growth strategies for key marketing channels including paid search, natural search, affiliates, online media and social media,
  • Creates, executes and manages Digital CRM campaigns,
  • Helps create consumer segmentation strategies inclusive of repeat/retention programs across marketing channels.
  • Develops digital capabilities in start-ups.
 
…loves to quantify results and derive insights
 
  • Analyzes web and app UX/UI, uses multivariate and A/B testing to maximize conversion and retention across all digital platforms, and provides insights on customer digital journey.
  • Consistently reviews, analyzes, adjusts and reports on results achieved on all campaigns, develops monthly and ad hoc ROMI reports.
 
You may be the one we are looking for!
 
If you have at least 5 years of experience in digital marketing, e-commerce performance marketing or growth marketing at a platform business that brings buyers and sellers together; you can also make a difference at Borusan!
 
What we offer?
In return, we can offer you the opportunity of working with multiple start-ups in an innovative environment where you will be part of a dynamic, young team, and gain executive level exposure. Personal development is strongly encouraged as a company value, and you will benefit from plenty of opportunities for learning. It is also worth mentioning that we are located in Periliköşk, a building that serves as the headquarters for Borusan Holding as well as its museum of contemporary art, boasting stunning views of Bosphorus.   
 

Preferred Candidate

More than 5 years of experience
Bachelor’s(Graduate), Master’s(Student), Master’s(Graduate), Doctorate(Student), Doctorate(Graduate)

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Holding / group of companies

Hakkımızda

Borusan Grubu Türkiye’nin önde gelen sanayi ve hizmet kuruluşu Borusan, çelik (boru ve yassı çelik), distribütörlük (otomotiv ve iş makineleri , g

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Dijital Pazarlama Müdür Yardımcısı pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.

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