Power Tools - User Marketing Manager

BOSCH SAN.TİC.A.Ş.

Job Description

We are currently offering an opportunity for a highly motivated and enthusiastic individual to join us in starting something remarkable as a Power Tools - User Marketing Manager – Turkey & Middle East.

Your contribution to something big:

• Leads execution of brand strategy across all direct to user touchpoints.
• Implement a holistic user journey in the country towards users and retail partners based on global Marketing strategy and Marketing concepts.
• Delivers excellence in execution and optimization of user marketing KPIs in the country.
• Reports and tracks the successful implementation and execution of the marketing concepts in the owned channels according to marketing frameworks.
• Manage specifically the touchpoints Social Media, Influecer collaboration, Ratings & Reviews, Website, eMail/SMS, After Sales Communication
• Deliver marketing packages and train sales and external retail partners on introduction of new marketing concepts as well as new marketing tools (e.g. digital delivery formats)
• Project management, dedicated budget planning and management
• Responsible for proofreading and local adaptation of central content in the country.

Qualifications

What distinguishes you:

• Background: You have bachelor's degree in business administration, communication or engineering related specialization
• Experience: You have very good Marketing know-how along all process, high expertise in branding. Knowledge and experience about UX analysis & measurement throught the user journey (from awareness to retention).
• Operational experience in Digital and Social media marketing as well as agency Management is a must.
• Personality: You are an inspiring, creative and communicative. You have interpersonal, collaborative, and conflict-resolution skills
• Working practice: You are structured, result oriented, multi-tasking and have great analytic and negotiation skills
• Languages: You are proficient in English (written and spoken) to work.