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İlan yayından kaldırılmıştır
İstanbul(Asya)
İş Yerinde
İş Yerinde
Job Type
Full-Time
Position Level
Specialist
Department
Marketing
Marketing
Application Count
999+ application
Job Type
Full-Time
Position Level
Specialist
Application Count
999+ application
Department
Marketing
QUALIFICATIONS AND JOB DESCRIPTION
-University Degree in Marketing, Digital media or relevant field
-Proven in depth experience in digital marketing.
-Should be a great communicator, a strong team player, who possesses analytical & problem solving skills, a professional, positive attitude and a strong motivation for personal development.
-Full literacy in IT
-Fluency in spoken and written English
Values & Behaviours:
-Safety: Follow the requirements specified in OMS and contribute to the delivery of safe, compliant & reliable operations
-Excellence: Plan carefully, make well informed decisions and do the right thing
-One Team: Support those I work with and help build the effectiveness of my team to achieve the best results.
Competencies:
-Digital Marketing: Expert
-Customer Journey Mapping: Skilful
-Developing and Implementing Creative & Content: Basic
-Digital Performance Monitoring: Skillful
-Brand Management: Basic
-Translating Marketing Strategy into Marketing Plans: Basic
-Project & Relationship Management: Skillful
Responsible for the development and implementation of the digital strategy and through it provide our customers and consumers with best-in-class digital experiences which drive increased loyalty and engagement and deliver improved commercial results for the business.
Key Accountabilities Expected from Role:
-Accountable for delivery of the digital marketing agenda across Turkey & Ukraine & Central Asia.
-Be the ‘go to’ digital expert for the marketing team in topics such as: Search Engine Optimisation, Digital Platforms and Standards, Social Media, Google Analytics, GDN, SEM, Adwords, Digital media planning/purchasing) and Reporting. Keep the business abreast of trends and positioned to take advantage of relevant new developments and be a key partner in educating and transferring knowledge of digital across the marketing and commercial teams.
-Manage, control and update Castrol’s digital assets, e.g. Website, Oil Selector, WTB Tool as well as work together with relevant spaces to manage social media accounts
-E-Commerce: Support sales and relevant marketing team members to explore and implement the right E-commerce model, potential partners and new business opportunities.
-Lead generation: Develop and implement effective lead generation campaigns to create a constant pipeline of prospects in different channels.
-Provides digital input into each space marketing communication and customer relationship management plan, providing market trend information as well as supporting/input providing to digital part of channel specific projects (i.e. CAS)
-Manage digital agencies, web developers and other suppliers in order to successfully deliver the digital agenda through analysing digital key metrics and programme effectiveness evaluations.
-Work with global marketing teams and IT&S to deliver against digital properties required by the business.
-Proven in depth experience in digital marketing.
-Should be a great communicator, a strong team player, who possesses analytical & problem solving skills, a professional, positive attitude and a strong motivation for personal development.
-Full literacy in IT
-Fluency in spoken and written English
Values & Behaviours:
-Safety: Follow the requirements specified in OMS and contribute to the delivery of safe, compliant & reliable operations
-Excellence: Plan carefully, make well informed decisions and do the right thing
-One Team: Support those I work with and help build the effectiveness of my team to achieve the best results.
Competencies:
-Digital Marketing: Expert
-Customer Journey Mapping: Skilful
-Developing and Implementing Creative & Content: Basic
-Digital Performance Monitoring: Skillful
-Brand Management: Basic
-Translating Marketing Strategy into Marketing Plans: Basic
-Project & Relationship Management: Skillful
İŞ TANIMI
Purpose of Role:Responsible for the development and implementation of the digital strategy and through it provide our customers and consumers with best-in-class digital experiences which drive increased loyalty and engagement and deliver improved commercial results for the business.
Key Accountabilities Expected from Role:
-Accountable for delivery of the digital marketing agenda across Turkey & Ukraine & Central Asia.
-Be the ‘go to’ digital expert for the marketing team in topics such as: Search Engine Optimisation, Digital Platforms and Standards, Social Media, Google Analytics, GDN, SEM, Adwords, Digital media planning/purchasing) and Reporting. Keep the business abreast of trends and positioned to take advantage of relevant new developments and be a key partner in educating and transferring knowledge of digital across the marketing and commercial teams.
-Manage, control and update Castrol’s digital assets, e.g. Website, Oil Selector, WTB Tool as well as work together with relevant spaces to manage social media accounts
-E-Commerce: Support sales and relevant marketing team members to explore and implement the right E-commerce model, potential partners and new business opportunities.
-Lead generation: Develop and implement effective lead generation campaigns to create a constant pipeline of prospects in different channels.
-Provides digital input into each space marketing communication and customer relationship management plan, providing market trend information as well as supporting/input providing to digital part of channel specific projects (i.e. CAS)
-Manage digital agencies, web developers and other suppliers in order to successfully deliver the digital agenda through analysing digital key metrics and programme effectiveness evaluations.
-Work with global marketing teams and IT&S to deliver against digital properties required by the business.
Preferred Candidate
More than 3 years of experience
Bachelor’s(Graduate), Master’s(Student), Master’s(Graduate)
Completed, Exempt
English(Reading : Advanced, Writing : Advanced, Speaking : Advanced)
Dijital Pazarlama Uzmanı pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.
Dijital Pazarlama Uzmanı Dijital Pazarlama Uzmanı Maaşları Dijital Pazarlama Uzmanı Nasıl Olunur? Dijital Pazarlama Uzmanı Nedir? Dijital Pazarlama Uzmanı İş İlanları
Dijital Pazarlama Uzmanı pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.
Dijital Pazarlama Uzmanı Dijital Pazarlama Uzmanı Maaşları Dijital Pazarlama Uzmanı Nasıl Olunur? Dijital Pazarlama Uzmanı Nedir? Dijital Pazarlama Uzmanı İş İlanları