Senior Digital Marketing Manager

BRITISH AMERICAN TOBACCO TÜTÜN MAMULLERİ SAN.TİC.A.Ş.

We are looking for a  Senior Digital Marketing Manager  that will be based in our Head Quarters from  Istanbul  to lead our Digital and eCommerce Strategy. The objective of this role is to drive Consumer activation campaigns within the digital ecosystem and eCommerce online store in line with BAT’s multi-category Brand Marketing and Brand Activation principles.

Main responsibilities:

• Lead the development of multi-platform digital strategy, drive implementation and activation across digital channels
• Drive execution of consumer activation campaigns through digital ecosystem (social media, apps and website design)
• Lead relationship, and set up ways of working with digital suppliers and agencies
• Ensure holistic consumer campaign approach through data connectivity between all relevant consumer channels 
• Ensure legal and regulatory compliance at all levels
• Drive digital marketing transformation process within organisation

Required qualifications:

• Experience within a similar role, ideally from a B2C, FMCG background with significant experience in running public facing activation campaigns
• Minimum 7 years of experience in working within a marketing/eCommerce/Digital environment
• Hands on experience of using Google analytics, Ometria and other analytical site tools
• Experience in building and identifying Digital KPI’s and implementing core objectives
• Exceptional presentation skills, with the ability to present to individuals at all levels
• Experience of working with stakeholders to translate a broad range of aims and objectives into an effective, measurable digital programme that is aligned to the overall digital strategy.
• Innovative and creative analytical skills to locate the Digital customer success
• Promotes a culture of collaboration and teamwork