Trade Marketing & Distribution Analyst

BRITISH AMERICAN TOBACCO TÜTÜN MAMULLERİ SAN.TİC.A.Ş.

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT TURKEY IS LOOKING FOR A TRADE MARKETING & DISTRIBUTION ANALYST

SENIORITY LEVEL: Experienced Non-Management Level

FUNCTION: Marketing - Trade Marketing & Distribution

LOCATION: Turkey

ROLE POSITIONING AND OBJECTIVES

British American Tobacco currently has an exciting new opportunity for a Trade Marketing & Distribution Analyst candidate in Marketing to be based in our Head office.

Assist/support Activation Manager to drive the development of operational business development plan for Retailer Engagement Program in line with marketing strategy.

Run detailed data analysis to identify the opportunities and performance gaps and report the conclusions and recommendations to help decision making.

Reports to: Retailer Engagement Program Executive

Reporting Level: Junior Level

Geographic Scope: Istanbul

WHAT YOU WILL BE ACCOUNTABLE FOR

• Monitor and share Trade KPI Reporting (Monthly Newsletter)
• Run Regular Platin Members Deep Dive Analysis (performance / system entry / backcheck)
• Publish Web Page Performance Reports (weekly – monthly direct report to newsletter)
• Analyse Quarterly Detailed Trade Metric Performance Update & Cluster Restructure
• Refresh the REP website (Visual and content vise). Ensure consistency of Web Page & Cycle Plan
• Coordinate the communication between 3rd party and activation and brand team to follow up improvements/ Innovations on website for each launch. Internal: Development Meetings, External: w/ agency & 3rd party, Information: All communication w/ field force & retailer (SMS / Mail / push notification).
• Run Regular Budget control w/ evaluating Trade Metrics and invoice controls.
• Check of point, reconciliations, back checks, etc.
• Run Best Price Check (weekly via related discount web pages)
• Evaluate and support advertorials in the website
• Evaluate of best buy and catalogue products
• Assist and support to the design of BKD Application in mobile phones

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• At least 1-3 years of experience at Field or HQ Sales and/or marketing experience in a reputable and progressive FMCG company
• Sound knowledge on Trade Marketing & Distribution
• Business planning and commercial acumen and ability and good analytical skills
• Effective communication skills in both English and Turkish
• Extensive analysing skills
• Timely and accurate delivery of REP based performance analysis/reports
• Development of the reports and new analysis based on the changing environment of the competitive environment.
• Effective implementation of resource / budget allocation
• Support Activation Manager and Activation Executive for planning and execution of REP initiatives

BENEFICIAL

• Competitive salary, annual bonus

• Lunch at office canteen
• Health and life insurance
• Diverse and open team, engaging spirit

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!