Director of Sales and Marketing

Büyükhanlı Kardeşler

Caresse, a Luxury Collection Resort &SPA is looking for a Director of Sales & Marketing team member.

 Please kindly note that this position is based in İstanbul. 

Candidate Profile 

Education and Experience 

• 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years’ experience in the sales and marketing or related professional area. 
• Previously a director of sales and marketing in 4/5 star hotel preferred. 
• Fluent English and Turkish, both oral and written is mandatory, additional language is preferred. 
• Marriott sales experience is desirable but not essential. 

Managing Sales Activities 

• Manages the property's reactive and proactive sales efforts. 
• Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications. 
• Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations. 
• Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position. 
• Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share. 
• Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
• Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office. 
• Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business. 
• Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy. 
• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
• Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service. 
• Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International. 
• Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives. 
• Interfaces with regional marketing communications for regional and national promotions pull through.

• Develops strong partnerships with local organizations to further increase brand/product awareness. 
• Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events. 
• Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.
• Gains understanding of the hotel’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event. 
• Develops sales goals and strategies and verifies alignment with the brand business strategy. 
• Executes the sales strategy in order to meet individual booking goals for both self and staff. 
• Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market. 
• Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates. 
• Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. 
• Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. 

• Functions as the leader of the property’s Sales and Marketing Department. 
• Manages the property's reactive and proactive sales efforts. 
• Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. 
• Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales & marketing process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives. 
• Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. 
• Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. 
• Interfaces with regional marketing communications for regional and national promotions pull through.
• Develops and implements property–wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile and property associates and provides a return on investment to the owner and Marriott International.