Brand and Communication Unit Manager

Çelebi Hizmet Gıda İşletmeleri Turizm San. ve Tic

GENERAL QUALIFICATIONS AND JOB DESCRIPTION

Little Caesars, which has more than 5000 restaurants around the world;It is a brand that grows and gains strength every day under the management of Çelebi Holding in Turkey since 1997.

Being a part of the Little Caesars team, which always works hard to offer the best;We are looking for a "Brand and Communication Unit Manager" to work in the Marketing Department.

REQUIRED QUALIFICATIONS

·        Graduated from related departments of universities, preferably with a master's degree in marketing,

·        Have a very good command of English language,

·        Have product/brand management experience in the FMCG sector,

·        Took an active role in the creation of the brand strategy in line with the company's strategies, brand positioning, launch, ATL and BTL brand communication activities,

·         Experience in online and offline media buying,

·         Experienced in budget management and reporting,

·        Knowing the management of creative agency, digital agency, media buying agency, and made projects with these agencies in brand positioning and launch processes,

·        Being able to follow the competitor benchmark and continuously feed the brand,

·        Have effective communication, relationship management and representation skills,

·        Having the ability to think strategically and analytically, giving importance to details,

·        Developed planning, organization and coordination skills,

·        Have effective presentation and reporting skills,

·        It will add value to the brand with its strategic, innovative and long-term perspective.

·        Will be able to make necessary product, service and process improvements to increase customer experience.

JOB DESCRIPTION

·        Establishing long-term brand and communication strategies in line with company goals,

·        Planning periodic campaigns for different products for customers,

·        Execution of customer communication activities, creation of marketing plans to be carried out through traditional and digital channels,

·        Execution of analytical marketing activities for cross-selling, new customer acquisition and customer retention,

·        Coordinating brand positioning and communication efforts in line with the brand's strategies, ensuring brand consistency,

·        Consistent implementation of brand management processes in new product launches,

·        Analyzing the results of brand and marketing research and creating an action plan for areas open to improvement,

·        Coordinating ATL, BTL creative agencies to take actions in line with their brand strategies,

·        Creating a media buying strategy in line with brand strategies and budget, monitoring media buying and reporting processes,

·        Identifying opportunities and differentiation areas for the brand in line with competitive analysis and marketing strategies,

·        Follow-up, control and reporting of monthly and annual brand communication budgets within the framework of brand management and marketing communication,

·        Taking an active role in new outputs and projects related to brand communication by working in coordination with the Customer Experience and CRM teams,

·        Managing online and offline brand events and organizations,

·        Taking part in joint projects with internal departments in the active announcement of internal communication activities,

·        Identifying, projecting and implementing strategic brand partnership opportunities

·        Identification of new report needs and project development jointly with business units,

·        Researching and analyzing data from various sources, generating actionable results and facilitating business solutions,

·        Taking responsibility for instant and regular analysis needs, starting, maintaining and following the work,

·        Preparation of regular reports and presentations to be submitted to the Senior Management.