Jr. Performance Marketing Specialist

Cleopatra Ink

Job Summary

As a Performance Marketing Specialist, you will be responsible for planning, executing and scaling paid campaigns across various channels, including Google Ads, Facebook, LinkedIn and beyond.

As a part of a Digital Marketing Team, you will be expected to continuously come up with and execute growth experimentations, focused on Performance Marketing or otherwise.

To excel in this role, you need to have a marketing and analytical background with a drive to scale customer acquisition through Paid Advertising.

This job requires a holistic view and ownership of multiple initiatives to grow lead generation through Paid Media and beyond, coupled with proactiveness when crafting and scaling campaigns.

What Will You Be Doing?

Identify, scope and execute paid campaigns at scale while ensuring they are aligned and relevant for local execution.

Planning, managing, and optimizing our PPC marketing campaigns across multiple platforms and making them a success.

Monitor and analyze the performance of our paid campaigns, ensuring their continued growth and optimization Challenge the status quo and bring new innovative ideas to the digital marketing team Support the generation of net new paid search and display campaigns and aid in the creation of new paid search marketing initiatives Collaborate with copywriters and designers to create effective ads that communicate our value propositions, resonate with the audience and drive highly qualified leads.

Drive continuous improvement and implementation of best practices through all paid channels A/B split testing ad copy and landing pages Performing ongoing keyword research, including discovery and expansion of keyword opportunities Adopt a data over intuition mindset and be able to extrapolate actionable insights across multiple reporting sources

What We Are Looking For?

Minimum Qualifications

2-3 Years of relevant Paid Media experience Extensive experience across the following channels:

Google Ads (Search, Display and Remarketing) Facebook LinkedIn B2B marketing experience, preferably SaaS.

What Will Make You The Ideal Fit?

A self-starter who takes the initiative and is excited about solving challenging problems.

An analytical thinker who views experimentation as an essential tool for growth.

Excellent communication, teamwork and interpersonal skills.

A strong understanding of how ads work, including bidding, targeting and competition metrics and principles Basic SEO knowledge and strong analytical skills Ability to utilize different channels to improve our digital presence and drive customers Experience with managing and growing multi-lingual and International websites.

Curiosity and passion for constantly learning the latest trends, technologies and standards to ensure we always use the best tools and techniques.

Cleopatra Ink is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

If you are looking for a rapid-growth environment and great teams to work with, you should apply now!

Who We Are?

Cleopatra Ink has opened more than 60 studios worldwide until now, in 2022 we are going to open more studios all around the world! Increasing the momentum of success it achieved with the first studio which was established in Alanya in 2014. Today we have become the leading brand of the sector with the strength, we get from the interest of all tattoo & piercing lovers and our franchise system implemented for the first time in the world! Cleopatra Ink now become an exemplary brand of the industry with unique style, international quality and award-winning artists.

Besides, according to the data of Orbis company from the USA, one of the world’s leading research centers, our company also went down in history as the only tattoo studio among the “5 companies that will affect the next 10 years of tattoo art in the world.”