Senior Social Media Manager

Cleopatra Ink

Job Description

Social Media will be creative at heart and shares a passion for insights, trends and pop culture. They will work closely with the Senior Director, Global Social Media, to set and implement social strategies in close collaboration with the Franchise teams. They will charged with expanding our social presence, audience and reach, growing brand engagement, championing trends and opportunities, and analyzing effectiveness across the WORLD!

A day in the life as a Senior Manager, Social Media

Closely align with all the marketing and franchise team to ensure social media is integrated with and fully supports global brand, commercial objectives and 360 marketing plans. Be highly collaborative, build relationships and trust.

Manage the end-to-end social media for accounts including Facebook, Instagram, YouTube, TikTok, Pinterest and Twitter. With support from our creative team, you will create best in class original content, with strong copywriting, scheduling and community management.

Measure effectiveness of channels by understanding, utilising and championing analytic tools to evaluate against set KPIs, ensuring our content and social strategies are successful and resonate with our audience.

Lead with a ‘test and learn’ approach to new tools and formats across the social platforms. Share takeaways, backed by data, across the business.

Lead by example and inspire the team to lead the best adult targeted social channels in the industry.

Partner closely with Global PR, Corporate Communications and Influencer teams to ensure social media is fully integrated and aligned with our overall plans.

Be the in-house social media expert for Monopoly and Clue; share knowledge, plans and takeaways with regional teams for local execution.

What you’ll bring

A proven ability to handle major brand presence on social media; you understand the responsibility that comes with working on high profile accounts and brands and can leverage them effectively.

Proven experience of running and executing organic and paid social media strategies. Previous experience with consumer brands, especially in the gaming space, is a plus.

A creative champion committed to the highest quality and innovation levels with thorough understanding of our communities, brands and values.

An ability to work autonomously in what can be a fast-paced environment.

You’ll have good judgement and know when to call out matters to the Senior Director, Social Media for support.

A platform, trend led and innovative approach; you’ll be a true social media enthusiast who is passionate about entertainment.

You’ll have a strong understanding of the role social media plays as part of broader brand strategy, it’s value and the impact it can have.

A deep understanding of the social media landscape including platforms (existing and emerging), algorithms, challenges and opportunities.

A highly collaborative and team-orientated persona with demonstrable relationship leadership skills.

Cleopatra Ink is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

If you are looking for a rapid-growth environment and great teams to work with, you should apply now!

Who We Are?

Cleopatra Ink has opened more than 60 studios worldwide until now, in 2022 we are going to open more studios all around the world! Increasing the momentum of success it achieved with the first studio which was established in Alanya in 2014. Today we have become the leading brand of the sector with the strength, we get from the interest of all tattoo & piercing lovers and our franchise system implemented for the first time in the world! Cleopatra Ink now become an exemplary brand of the industry with unique style, international quality and award-winning artists.

Besides, according to the data of Orbis company from the USA, one of the world’s leading research centers, our company also went down in history as the only tattoo studio among the “5 companies that will affect the next 10 years of tattoo art in the world.”