Performance Marketing Specialist

CLUB JOLLY TURİZM VE TİCARET A.Ş

QUALIFICATIONS

• Bachelor’s degree from related departments
• 4+ of experience in performance marketing
• At least 2 years of experience in Digital marketing, preferably in the Tourism industry
• Proven experience and skills in SEM
• Knowledge and experience with SEO topics
• A strong understanding of analytics, automatization and optimization tools
• Working knowledge of cookies, tracking and analytical technical mechanics
• Expertise on digital ad operation and reporting platforms with an eager to learn more while experimenting and testing new ad technologies.
• Advanced knowledge of MS-Office programs
• Strong demonstration of the ability to multi-task, prioritize and manage time effectively
• Excellent communication and negotiation skills
• English skill, both written and spoken

RESPONSIBILITIES

• Management and optimization of performance marketing tools (Google Ads (SA360 Google Search Ads 360 knowledge is a plus), Yandex.Direct, Criteo, RTB, Google Analytics, Tag Manager, Insider, Adjust etc.)
• Creating campaigns in line with goals and strategies and performing campaign optimization,
• Researching and adapting new performance channels,
• Execute the marketing campaigns will span web, mobile, social and search marketing,
• Prepare Daily, weekly, monthly and annually reports to track the KPIs.
• Perform market research on benchmarks, industry changes, creatives, and strategies.
• Reading and interpreting Search Console reports.