Digital Marketing Manager

Dardanel

As an industry leading Turkish company, Dardanel Group of Companies is engaged in the production and marketing of canned tuna and other canned fish, frozen seafood, fish flour, canned and frozen fruits and vegetables, frozen pastry, frozen ready-made food products and pet food since 1984 in Turkey, we seek for an "Digital Marketing Manager" to be employed in the headquarters of our company located in Sarıyer.

Short job definition related to the position and the qualifications which must be met by successful candidates are as the following:

GENERAL QUALIFICATIONS

To apply for this position, applicants should also have the following qualifications/skills:

• Bachelor's Degree in related fields,
• Minimum 7 years of experience in corporate communication in Food and FMCG industries is preferred,
• Experienced in SEO, SEM, AEM, Google Ads, Google Analytics, Facebook Business Manager, and other digital marketing fields and tools
• Demonstrate strategic thinking and an understanding of customer engagement and relationship management in digital channels
• Result oriented with excellent analytical and decision making skills to go beyond the targets,
• Excellent communication skills with a strong ability to influence people to foster change
• Enthusiastic, energetic, self-motivated,
• Colloborative & diversity focused,
• Eager to learn, passionate for our brands,
• Excellent command of English; both in written and verbal
• Business acumen to shape the department’s strategy in line with the company priorities and strategy
• Having no restriction to travel,

JOB DEFINITION

• Accountable for the partnership and performance of marketing & media agencies in delivering a marketing plan to achieve targets,
• Developing and implementing SEO, Affiliate and Media planning strategies and plans,
• Developing a website traffic plan and create strategies to increase online traffic,
• Preparing accurate reports on our marketing campaigns and acquisition's overall performance,
• Identifying the latest trends and technologies affecting the industry,
• Evaluating important metrics that affect our website traffic, service quotas, and target audience,