Marka Müdürü

Dardanel

As an industry leading Turkish company, Dardanel Group of Companies is engaged in the production and marketing of canned tuna and other canned fish, frozen seafood, fish flour, canned and frozen fruits and vegetables, frozen pastry, frozen ready-made food products and pet food since 1984 in Turkey, we seek for an "Brand Manager-Mr.No&Sushida" to be employed in the headquarters of our company located in Sarıyer.

Short job definition related to the position and the qualifications which must be met by successful candidates are as the following:

GENERAL QUALIFICATIONS

To apply for this position, applicants should also have the following qualifications/skills:

• Bachelor's Degree in related fields,
• Minimum 5 years of experience in marketing in Food and FMCG industries is preferred,
• Result oriented with excellent analytical and decision making skills to go beyond the targets,
• Excellent communication skills with a strong ability to influence people to foster change
• Enthusiastic, energetic, self-motivated,
• Colloborative & diversity focused,
• Eager to learn, passionate for our brands,
• Excellent command of English ,
• Strong knowledge of Microsoft Office,
• Having no restriction to travel,

JOB DEFINITION

• Responsible for product development, brand related product positioning, planning, and executing the brand communication strategy,
• Follow the market dynamics with research reports and prepare analysis based on research data,
• Develop marketing plans, analyze evaluate market trends,
• Execute short-term and long-term brand strategies and plans,
• Prepare and manage annual budget for the brand,
• Support new product launch and relaunch as planned,
• Coordinate the advertising strategies (both ATL and BTL),
• Monitor brand performance; analyze and interpret competition data, category trends and develops recommendations and action plans accordingly,
• Responsible for digital marketing of the category and willing to bring new ways of doing,
• Partner with media / consumer and market insights to implement media strategy and plans,
• Work closely with sales and trade marketing team to achieve topline and bottom-line targets by managing products mix, discounts conditions and pricing,
• Follow up consumer activities and PR activities to strengthen the competitive advantage of the brand.