App Analytics & Technology Building Sr.

DeFacto Perakende Ticaret Anonim Şirketi

World of added values – DeFacto!

DeFacto offers you …

A Happiness Team which care about, solely work for your happiness… In other words +1 happiness!

A healthy life with a permanent sports trainer, fitness center and a quality life consultant… In other words +1 health!

If qualifications and basic functions we are looking for suit you, then come and Join DeFacto, come and bring +1 value to your life as well as ours and let’s Sprint to Future together!

Required Qualifications:

• Minimum of a bachelor’s degree from related departments,
• 4-5 years of experience about the related working area,
• Knowledge of JavaScript, jQuery, HTML, CSS, and basic PHP,
• Strong analytical, problem solving, and organizational skills,
• Effective communication and collaboration skills,
• Fluency in English.

Main Functions:

• Operating and improving company's app analytics tracking and storage by using Google Analytics and MobileAppTracking in order to strengthen the engagement and loyalty solutions
• Have thorough understanding of ad attribution and tracking with mobile measurement partners (i.e.GA, GTM, Adjust, Appsflyer, Kochava)
• Performing in-depth analysis of all in-app activities and presented the findings in weekly reports to internal shareholders
• Responsible for technology monetization across all stores, driving lead/user growth to the maximum cross-device engagement
• Developing new insights and process improvements for internal user acquisition management, analysis, and reporting.
• Deep analysis of data trends and translating them into actionable business insights
• Partner with cross-functional teams such Content Marketing, Analytics and Product to develop effective acquisition strategies
• Improving our analytic tools for managing, analyzing, and optimizing marketing initiatives
• Lead and oversee development of performance plans for major app developers & studios.
• Running conversion funnel optimization, in-app analytics and attribution, help data-driven creative assets planning, CRM strategy and automation, multi-platform segmental campaign setup and automation, audience refinement and brand management.