CRM Big Data & Analytics Senior Specialist

DeFacto Perakende Ticaret Anonim Şirketi

World of added values – DeFacto!

DeFacto offers you …

A Happiness Team which care about, solely work for your happiness… In other words +1 happiness!

A healthy life with a permanent sports trainer, fitness center and a quality life consultant… In other words +1 health! 

If qualifications and basic functions we are looking for suit you, then come and Join DeFacto, come and bring +1 value to your life as well as ours and let’s Sprint to Future together!

Key Qualifications

• Bachelor’s degree in Statistics, Mathematics, Econometrics, relevant Engineering or disciplines.
• Passionate about CRM and Data Analytics, planning her/his career in this area
• Experience with big data, data visualization and analytics tools
• 4+ years of experience in a monitoring, managing, manipulating and drawing insights from data about Customer Loyalty Management, Customer Analytics, Marketing role in E-commerce or CRM department.
• Working knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises and cloud-based data sources.
• Experience with MS Office, SQL Server Management (strong SQL skills, ability to perform effective querying involving multiple tables and subqueries), SPSS Modeler, R, Phyton.
• Experience in web / mobile app analytics is imperative – experience with multiple platforms are a plus
• Experience with E-commerce bigdata and analytics tools (Google Analytics, Google AdWords, Google Search Console, Google Tag Manager, Social Media Listening)
• Familiarity with techniques such as regression, extrapolation, time series analysis, forecasting, statistical hypothesis testing and econometric models.
• Excellent communication, collaboration and project management skills

Job Descriptions

• Conducting big data studies in order to create a customer data platform under the roof of CRM
• Analyzes data identifying trends and patterns related to guest-customer (CRM) segments, marketing performance, store/web/mobile app analytics and user experience
• Analyze and interpret user segments and behaviors to be leveraged in lifecycle marketing
• Serve as gate keeper of consumer KPIs and provides strategies on how to drive the metrics up across database growth, quality
• Build and maintain of business-wide consumer analytics customer-centric dashboards, reports and ad-hoc analysis
• Find correlations between different types of data
• Ensure the right customer data is being captured at all points of entry and work with internal/external source system partners
• Analyze and forecast customer journeys with real time customer event scenarios
• Find, identify and decide the best set of customers for smart campaign targeting
• Analyze the results of CRM actions (campaign usage, click rate, conversion rate, cohort etc.)
• Support, test, and monitor data integrations between e-commerce systems, enterprise applications and the data warehouse.
• Follow performance of CRM works