Segment Manager (Entertainment)

DIGITURK

QUALIFICATIONS

• University degree from related department,
• Minimum 7 years of experience in Segment/Category/Base Management especially in Telco,
• Advance level of English,
• Proficiency in MS Office programmes,
• Strong planning and networking skills,
• Strong decision making and problem solving; takes initiative and ability to work both independently and in teams, collaboration skills with the ability to manage multiple tasks,
• Strong financial and analytical skills,
• Military service should be completed for male candidates.
  
  
  

JOB DESCRIPTION 

• Prepare short and long term segment activities (upgrade / anti-downgrade / upsell / crossell),
• Analyse and prepare reports relating to the performance of segment activities,
• Analyse segment campaigns in order to understand the mechanisms and obtain useful insights to optimize the effectiveness of the direct and outbound communication plan,
• Support in the preparation of material for presentations to top management,
• Interaction with sales channels (inbound / outbound / selfcare / retail) and support structures (Customer Analytics, CRM, IT, Customer Care, Content) to ensure adequate data sharing and performance alignment,
• Monitor and improve customer satisfaction and the overall performance of segment,
• Support in the creation of guidelines documents for segment.