Digital Marketing Specialist

DKPEAK BİLİŞİM İNTERNET TEKNOLOJİLERİ VE DANIŞMANLIK HİZMETLERİ LİMİTED ŞİRKETİ

Digital Marketing Specialist (SEM) 

DKPEAK is looking for an experienced and results-oriented Search Engine Marketing Specialist to take PPC, ASO, PPD and SEO efforts to the next level. 

The position will work with executive, marketing, and technical teams to refine pay-per-click advertising strategies, search engine optimization techniques, and on-page page visual design to maximize click value and the overall customer experience.

Responsibilities

• Manage whole advertising budget by running app-install campaigns on Facebook Ads, Instagram Ads, Google Adwords, Apple Search Ads, and more,
• Research ideas for new, catchy visual communication and accordingly oversee designers in the creation of new videos and images to maximize impression-to-download conversion,
• Contribute to marketing research efforts aimed at deepening our expertise and competitive advantage,
• Continuously monitor DKPEAK apps’ performance on the app stores as well as the performance of our app-install campaigns and tirelessly test, optimize, test, optimize, test, optimize....:)

Qualifications

• Obsession for monitoring and optimizing. Whatever the field of work, you love to measure stuff numerically, monitor performance, and endlessly, obsessively iterate to improve it.
• Curiosity and initiative. You love exploring and you’re entrepreneurial in seeking out new opportunities and testing new ideas of your own accord,
• Drive. You’re energetic, hard-working, and persevere through adversity until the job is done, and done well.
• You’re tidy and organized in your work, so that you can handle complexity well.
• Analytical reasoning. You crunch numbers and perform simple calculations with confidence and accuracy. You’re a quick learner and can investigate and effectively pick up new concepts on your own.
• A keen sense for visual communication. You can tell the difference between beautiful, modern, striking artwork and more-of-the-same kind of stuff. Preferably, you can effectively direct a designer in the creation of some of the former.
• Passion for the topic. You’re fascinated with mobile paid user acquisition and/or ASO. (App Store Optimization) Relevant experience. You have an experience with mobile paid user acquisition and/or ASO.
• Eagerness to teach. You look forward to taking less experienced, but very talented colleagues under your wing and teaching them what you know.
• Proficient in English. You read and write proficiently and speak at a conversational level in English.
• Some IT and spreadsheet skills. You’re savvy enough to smoothly use Google Docs, Google Sheets, and/or Microsoft Excel. Ideally you can run SQL queries. 

But don’t worry, we’ll teach you all you don’t know.