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İlan yayından kaldırılmıştır
İstanbul(Avr.)(Bahçelievler, Eyüp, Kağıthane, Sarıyer)

İş Yerinde

İş Yerinde

Çalışma Şekli

Tam Zamanlı

Pozisyon Seviyesi

Uzman

Departman

Pazarlama

Pazarlama

Başvuru Sayısı

0-50 başvuru

Çalışma Şekli

Tam Zamanlı

Pozisyon Seviyesi

Uzman

Başvuru Sayısı

0-50 başvuru

Departman

Pazarlama

Kariyer Image

GENEL NİTELİKLER VE İŞ TANIMI

Our company, Doğan Optik, has been operating for more than 20 years in Turkey and abroad in optical sector. In our portfolio, there are many international brands that we own the license right as well as prestigious world brands that we own the sale-distribution rights. Such as Dior, Fendi, Celine, Givenchy, Kenzo, Loewe, Stella MCartney, Fred, Tag Heuer. We grow up with our professional personnel and qualified service understanding as years pass. Besides, we have become leading firm in the optical sector in our country by becoming choices of prestigious fashion houses all over world.

And now we are looking for a Trade Marketing Specialist for our growing organization.

 

JOB DESCRIPTION

  • Defining trade marketing strategies, plans and budget by customer and brands, consistently with company strategy, yearly commercial targets and customer needs;
  • Proposing and implementing trade marketing activities within brand guidelines and strategies;
  • Cooperating with sales team to define business “building blocks” by customers, leveraging on promotional program, visual merchandising projects, coop advertising by brand;
  • Understanding customer needs, promoting specific in-store and online initiatives, leveraging on and coordinating with regional and global competence centers (retail& design team, digital team, trade marketing production team, brand teams etc.);
  • Ensuring that trade marketing initiatives are compliant with brands contractual obligations and the correct usage and implementation of brands assets;
  • Monitoring and analyzing competitors’ activities always sharing channel/customer best practices; monitoring plan execution, related performances and evaluate effectiveness, including tracking budget usage for the assigned sales channel;
  • Providing training & product presentations to Customers’ sales staff;
  • Work on category management to define best planogram for each customer and provide guidelines on product display consistently with consumer behaviours and brands guidelines.
  • Cooperating with Channel commercial leaders to define business “building blocks” by customers, leveraging on promotional program, visual merchandising projects, coop advertising by brand;
  • No restriction of travel.


QUALIFICATIONS:

  • Bachelor’s/Master’s Degree in related departments of universities,
  • Preferred previous experience about 3 years’ experience in eyewear, cosmetics, alcohol, fashion, FMCG sectors; at least 1 years’ proven experience in Trade Marketing, Category Management, Business Development in retail environment - digital marketing expertise is a plus;
  • Previous experience in retail sector highly appreciated;
  • Strong commercial and financial acumen and experience in sell-in & sell-out activities;
  • Ability to work in a multi-cultural and multi-national environment, leveraging and building on differences
  • Outstanding communication skills, ability to develop and maintain relationships with customers based on trust;
  • Strong analytical skills;
  • Dynamic, strong interpersonal skills, leadership as well as excellent business presentation skills;
  • Project management skills and tools, along with capability to lead and contribute to multi-functional teams
  • Fluent English
  • Advanced knowledge of Microsoft Office (Excel, Power Point, …).
  • No restriction of travel.

 

 

 

 

Aday Kriterleri

5 - 10 yıl arası
Ön Lisans(Mezun), Üniversite(Mezun), Yüksek Lisans(Mezun)
Yapıldı
B sınıfı

Ticari Pazarlama Uzmanı pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.

Ticari Pazarlama Uzmanı Ticari Pazarlama Uzmanı Maaşları Ticari Pazarlama Uzmanı Nasıl Olunur? Ticari Pazarlama Uzmanı Nedir? Ticari Pazarlama Uzmanı İş İlanları
Hakkımızda

Doğan Optik optik çerçeve ve güneş gözlüğü ithalatçısı olarak 1997 yılında İstanbul’da kuruldu. Firmamız 20 yılı aşkın süredir optik sektöründe yurt i

Şirket Sayfasına Git
Yan Haklar

Yemek Kartı (Setcard, Ticket, Multinet, Sodexo vb.).

Ticari Pazarlama Uzmanı pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.

Ticari Pazarlama Uzmanı Ticari Pazarlama Uzmanı Maaşları Ticari Pazarlama Uzmanı Nasıl Olunur? Ticari Pazarlama Uzmanı Nedir? Ticari Pazarlama Uzmanı İş İlanları