Marketing Analytics Supervisor

Doğuş Planet Elektronik Tic. Ve Bil. Hiz. A.Ş.

QUALIFICATIONS

• Bachelors degree from Computer Science, Engineering and related departments
• A good command of written and spoken English
• Min 4 years experience within a data analytics function in the marketing industry with at least 2 year experience working in online sector.
• Hands on experience with the analysis of large data sets to develop insights and learnings (data mining)
• Strong background in customer acquisition, re-engagement and retention strategies.
• Strong analytical skills with understanding of statistical techniques: analyzing data, drawing conclusions, and developing actionable Marketing recommendations.
• Experience with data mining & statistical analysis software products-SPSS Modeler, MSTR, Tableau
• Knowledge of visual techniques for data analysis and presentation
• Knowledge of current metrics within the online industry
• Knowledge of web measurement technologies: Google Analytics Premium, Google Cloud
• Campaign management knowledge and taking Marketing actions based on the insight and analysis that are done.
• Database analysis skills: MS Access/SQL, Python is plus.

JOB DESCRIPTION

• Work with the Marketing Analytics Manager to create insights from data
• Determine insights and track requirements; manage measurement systems for data capture.
• Visual data preparation and creating insights by digging the data with SPSS, Tableau or any other tool
• Draw the customer journey of the customers, put KPIs to measure the efficiency of it, optimize & improve each KPI.
• Give business recommendations to improve the insights
• Implement campaigns and all other Marketing actions with related teams
• Work closely with all departments to collect what analysis do they need