Trade Marketing Executive

DyDo Drinco Turkey İçecek Satış ve Pazarlama A.Ş.

If you want to be a part of our amazing team in DyDo Turkey, we are looking for a "Trade Marketing Executive" 

About The Job

You will be the one responsible for category management&campaigns&promotions of the category to maximize consumer loyalty and acquiring new consumers. Relationships with sales team, planning and product management will also be part of your duties.

·        Increase sales and profitability of business to drive sustainable growth

·        Analyze data or insights to determine channel/category specific consumer needs including consumer satisfaction

·        Plan all trade marketing activities and expenses and managing system processes

·        Define short and long-term development strategies by understanding the consumer journey

·        Liaise with sales&finance&supply chain teams to determine competitive pricing and promotional activities

·        Follow up market trends and opportunities to increase market share and

·        Evaluate & report competitors, market dynamics and trends,

·        Develop and execute category plans

·        Budget management with ROI mindset

·        Following up market trends and opportunities to increase market share and evaluating & reporting competitor companies, market analysis and trends,

·        Coordinate third party relations to provide research Company reports, analysis, written and visual materials,

·        Measuring and enhancing product & channel performance,

·        Plan distribution, visibility and in-store activities,

·        Visit field sales & warehouses

·        Analyzing user needs and preparing action project plans based on this analysis,

·        Preparing channel-based launch and consumer programs

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About You

To be able to be successful in the role, you need to have

·        BSc/BA in business administration, marketing or related field

·        Proven experience in Sales, Category or Trade Marketing preferably in retail and/or FMCG categories (at least 2 yrs)

·        Demonstrated success in P&L; management, budget delivery and growth momentum.

·        Solid knowledge of category management

·        Exceptional communication skills are also key for this role especially with sales team

·        Fluency in English

·        Must have a commercial mindset and full comprehension of marketing and sales principles.

·        Deep understanding of sales&consumer data as well as competitive analysis

Key Elements of Our Culture

• CHALLENGE : We are not afraid of failure; no risk, no value and no return
• COLLABORATION : To solve a difficult problem and make the right decision, we bring our expertise, experience, and ideas together as a team
• UNIQUENESS : We believe that making it different generates competitive advantage
• HIGH QUALITY STANDARD : We always strive towards excellence
• CUSTOMER FIRST : We are dedicated to present our customers happiness and pleasure
• FIRST MOVER: We aim and shape the market standards in order to move first