Product Marketing Executive

Ekin Technology

• Proven work experience as a Product Marketing Specialist (4+ yrs); experience in B2B tech companies preferred 

• Graduated from Bachelor degree of universities,  

• Open minded great team player; and flexible personality, open to change and willing to work under changing circumstances 

• Fluent in English verbally & written and ability to work within a global company English is the corporate language 

• Lead marketing and product definition, overseeing product development, deciding product release, conducting beta, launch, demand creation and end of life processes of product(s) 

• Introduces new product(s) to market and communicate product(s) features and benefits to both internal and external audiences 

• Have no restrictions to travel 

JOB DESCRIBTION

• Design and execute the go-to-market strategy for new product lines to new territories 

• Strengthen our positioning to differentiate our products further and create Ekin’s messaging to convey the value proposition of our products to a variety of internal and external audiences 

• Run impactful marketing and product launch campaigns that will fuel demand generation and/or upsell working in tight collaboration with R&D and sales teams 

• Analyzing all information acquired through competition research, customer channels and technological developments and report key metrics to the Marketing team on a weekly basis 

• Pricing, Deal Management Process Engagement, Funnel Management 

• Analyzing, Identifying technicial specifications of products by market needs and competitor analysis and transferring that knowledge to the marketing and sales funnels;