CRM Operations E-Mail Marketing Specialist

Eren Perakende

Job Description

The objective of this role is to build marketing campaigns and execute them with the primary goal of improving user experience, customer acquisition and maximizing revenue by using data to improve e-mail campaigns and achieve better results.

Responsibilities

• Monitor and ensure all operative processes around program operations and e-mail campaigns (enrolment, benefit fulfilment, membership cancellation, etc.)
• Define and monitor service level agreements
• Working with category managers in order to update on existing campaigns and creating new campaigns
• Building new relations with other companies for co-branded projects
• Autonomous and proactive solution of exception cases
• Optimize processes regarding quality and efficiency
• Developing customer retention programs and brand cooperations
• Creating campaign lists, scheduling communications, setting up A/B tests
• Implement and optimize e-mail templates
• Experience in data governance, data quality management, metadata management, master data management, data architecture, data warehousing, business intelligence tools,
• Experienced in reporting, data analysis and data quality management,
• Experienced in metric development, dashboard design and automation with data management tools, 

Requirements

• Bachelor degree from Industrial/Management Engineering, Economics, Business Administration or related fields
• Minimum 1-2 years of experience in CRM field (Experience in retail sector is a plus),
• Having experience in end to end E-Mail Marketing  and Campaign Management
• Working with data owners to ensure the data policy compliance,
• Execution of data governance processes in data domains,
• Acting as a facilitator across the enterprise for achieving mind shift on data culture,
• Having experience on driving a customer loyalty program
• Strong presentation skills
• Good communication skills in English (both written and spoken)
• Customer oriented
• Open to change and innovation
• Ability to think innovative and creatively, keep up with new trends and technologies
• Advanced level of e-mail marketing tools