User Researcher

Etstur

Established with the aim of offering the best service and price to its guests in 1991, Etstur provides domestic and international package tours and hotel accommodation services as the pioneering representative of the tourism sector. Following a rapid growth after its establishment, the brand leads the way in travel industry thanks to its visionary structure.

The leading travel and tourism company in Turkey, Etstur is engaged in sales and marketing of thousands of domestic hotels. Offering hundreds of tour packages, 60 destinations in Turkey and about 40 abroad, Etstur also hosts many brands under its roof. Etstur provides services to the consumers in fields of tourism and travel with Didimtur; a travel agency serving for large masses, Ucuzabilet; a website selling flight tickets with affordable prices, Otelpuan.com; a website featuring objective reviews of guests about the properties, Odamax.com; an online accommodation platform and Lets Go; a journal featuring travel trends.

Qualifications

• User research planning using usability studies, field studies, competitive assessments, heuristic assessments, surveys and methods,
• Defining requirements of products, creating personas, user flows and usage scenarios,
• Creating tasks by evaluating user feedback and improving usability and user experience,
• Turning research findings into action and transferring them to other teams with presentations or wireframes,
• Increasing performance metrics and generating hypotheses for A/B testing,
• Generating hypotheses to improve funnel conversion rates across desktop, mobile web, iOS and Android apps,
• For male candidates completion of military service or minimum 2 years of postponed,
• Preferably living in İstanbul.

Job Description

• Bachelor's degree in Design, Psychology, Sociology or related field,
• At least 3 years of work experience reletad fields,
• Knowledge of user-centered design principles, UX standards and basic user behavior,
• Mastering a variety of quantitative and qualitative user research methods, including usability testing studies, tree testing, card sorting, user interviews, heuristics, surveys and other related methods,
• Experienced in planning, scoping, conducting, analyzing and communicating research,
• Knowledge of data reading, data tracking and A/B testing,
• Experience in certain related applications such as Miro, Figma,
• Having a knowledge on analytic tools, GA, Hotjar etc. is more than welcome.
• Good command of English,
• To be a good team player with advanced communication skills.