Digital Marketing Manager

ETTS ELEKTRONİK TİC.TAHSİLAT SİST.SAN.VETİC.LTD.ŞTİ.

Porte is a group of companies mainly active in technology and logistics sectors. Our brands Shippn, Amerikadaniste, Boxinus and Shipzip enable cross border e-commerce in more than 65 countries.

We have created lots of success stories with Turkey's largest banks, global financial institutions, and retail leaders.

We are looking for Digital Marketing Manager who is smart, ambitious, and passionate about innovation & startups...

Responsibilities:

• Performing regular tracking and analysis of the performance of campaigns,
• Follow up of digital execution and digital consumer trends,
• Regular evaluation of new features and betas,
• A/B testing of ads and new ideas,
• Willing to work in a dynamic environment,
• Coming up with creative ideas for marketing campaigns and brand initiatives,
• Coordinating the creation of inspiring digital content, (e.g., website, blogs, social media posts, and e-mails)
• Monitoring KPIs and provide internal reports regularly.

Qualifications:

• Bachelor degree in Business, Economics, Engineering or relevant field,
• 5+ years experience in paid search / social / app marketing, (performance marketing agency background is a huge plus)
• In depth understanding of key metrics like CPC, CTR, CR, Impression Share, Optimization Score,
• Understanding how tracking pixels work and what is needed to track,
• Ability to track conversion funnels using 3rd party web/app tracking tools to optimize campaign performance towards KPIs,
• Good level of MS Office Applications,
• Good communication and writing skills and fluency in English,
• SEO knowledge is a plus,
• DV360 knowlodge is a plus.