Trade Marketing Manager

Farmasi Kozmetik

Are You Ready to Join the Global Record-Setter Direct Selling Cosmetics and Wellness

Company?

The Company

Farmasi is a family owned beauty, skincare and wellness company based in Turkey with operations in 33 countries. We are one of the fastest growing beauty brands in the network marketing industry. We believe in helping people live their most beautiful lives through high-quality, affordable products. We pride ourselves on excellent customer support and a solid relationship with our Beauty Influencers. Farmasi works to continue living up to the legacy of its founder, Dr. C Tuna who started the company 73 years ago.

Farmasi is an equal opportunity employer that champions diversity, inclusion and equality for all.

Responsibilities

• Plan unique, interesting and commercially viable catalogs in a way to drive consultant engagement to positively impact activity and sales per active
• Plan catalogs in-line with the pre-determined flow strategy and merchandising strategy to hit targeted KPls, frequency of discount, discounting thresholds to get the 
• Build merchandising prices based on agreed pricing strategy/margin targets, historical data, consumer trends and competitor activities
• Measure and report performance of all marketing campaigns and assess against goals (ROl and KPIs)
• Conducting focus groups/in-depth meetings to develop the productivity of launches, offers and campaigns
• Working closely with communication team to support low performers, launches and key offer in digital media
• Monitor competitors' and other global regions' activities such as new merchandising strategies, loyalty programs, offers to implement best practice, catalog executions.
• P&L follow up & reporting
• Plan and implement sales actions including Loyalty (for current consultants) & Welcome
• Programs (for newcomers), Lottery Program to support catalog plans and to positively impact activity & sales per active

Qualifications

• Minimum 6 years of experience in partnership management, segment marketing management and other relevant marketing role (Preferablyexperienced in MLM companies).
• Bachelor's degreein Industry Engineering or Computer Engineeringfrom a reputable university

• Excellent business English (written and spoken)
• Financial knowledge & commercial understanding
• Good understanding of market research methods
• Knowledge about digital marketing and ecommerce KPI skills
• Well-developed analytical skills and the ability to deduce meaningful conclusions from data
• Excellent organization skills with ability to handle multiple projects, priorities and deadlines
• Self-motivated and result-driven; able to work effectively even amid occasional ambiguity or imperfect information