Campaign Management Supervisor/ Asst. Supervisor

Fibabanka A.Ş.

• Bachelor's degree from a reputable university required,
• 2+ years of campaign management expertise preferably in financial services,
• High level of proficiency in marketing automation solutions required,
• Prone to action, results focused, KPI focused,
• Must be able to thrive in a fast-paced environment,
• Understanding of B2C product marketing and product management,
• Communications and interpersonal skills – ability to build strong working relationships with sales and product teams as well as channel owners,
• Demonstrate exceptional communication/presentation skills, both written and verbal,
• Strong organizational and analytical skills.

İŞ TANIMI

We are looking for an innovative thinker with experience in developing integrated campaigns that attract new customers, cross-sell to existing customers, and progresses pipeline to deliver outstanding results. The role has primary responsibility of multi-channel campaign management including administration, forecasting, design, maintenance and reporting of marketing campaigns. The role will collaborate with cross-functional business units to design, analyze and execute multi-channel marketing campaigns to support lead generation and lead nurturing activities such list acquisition, loan and credit card sales.

• Work with the marketing team to translate business goals and objectives from marketing plans into actionable integrated campaign strategies that deliver engagement, leads, pipeline and revenue,
• Manage the campaign management platform and the vendor relationship associated with the platform,
• Develop and deliver breakthrough ideas and innovative campaigns using campaign management tools (e.g. Pega, Unica, Adobe etc.) that attract new buyers through all relevant channels,
• Define and track campaigns, funnels and goals,
• Organize regular campaign reporting including sales results, quality review reporting and senior management reporting for campaign participants and business line leaders,
• Collaborate with product, line or channel owners to identify and analyze needs; lead the development of sales campaign project plans and provide recommendations for request and/or problem resolution before, during or post campaign,
• Participate in sales campaign evaluation against estimated plans, forecasts and costs; provide continuing support and service before, during and after sales campaigns have been completed.