Brand Marketing Specialist

Flo Mağazacılık ve Pazarlama A.Ş.

• Bachelor’s degree in Marketing, Business Administration,Engineering, Economics or related field,
• 2+ years of experience in brand management, marketing communications, & campaignplanning andmanagement positions in offline/online retail company, preferably in woman, kids fashionsegment ata large scale or multinational environment
• Knowledge of budget planning and multi -agency (media, creative and social media) managementexperience in identifying creative solutions in line with the brand communication plan
• Superior communication and presentation skills,
• Commercial and strategic point of view
• Ability to interpret various customer insights, strong creative
• Strong analytical and conceptual skills
• Curious, insight driven, has a growth mindset, flexible thinking
• Ability to take agile actions, act as growth hacker
• A visionary marketing professional with a strong and authentic business sense and the real desire to achieve targets
• Fluency in English
• Proficiency in MS Office
• Having no restriction to travel abroad

FLO Retailing and Marketing Inc. We are looking for a "Brand Marketing Specialist" to be responsible for the following processes under the Marketing Department.

Job Description

• Work with the Brand Marketing Executive to develop brand planning and campaign management processes and coordinating agencies
• Execute the brand marketing plan, annual budget and communication plans inline with the marketing calender
• Understand business needs, transform data and consumer insights into strategies and adapt to new trends in business
• Writing briefs for concepts, design teams, agencies and insight teams for surveys
• Ensure that campaigns are delivered on time and configured to produce measurable results
• Work with the agencies, the design delivery team and the media team to collate campaign results across channels
• Share results and opportunities with the wider business in order to maintain focus on the plan
• Analyzing and evaluating brand performance by closely monitoring local and global competitors
• Co-ordination of internal marketing updates - including weekly headlines and working closely in collaboration with cross-functional teams
• Planning the launches and event activations in the countries,
• To prepare the annual online and offline campaign calendar to improve ROI and to monitor the performance of the campaigns through post analysis,
• Planning and implementing unique and unrivaled business support plans with the trade marketing team