Digital Marketing Specialist

Gizli Firma

We are looking for a "Digital Marketing Specialist" to join our team.

• Responsible for the performance, budget and management of paid acquisition channels; Programmatic Buying, RTB Auctions, Adwords, Facebook and other      biddable media.
• Overseing and leading performance marketing specialists in day-to-day operations, optimization and reporting.
• Make sure that performance marketing activities are aligned with clients’ business KPI’s and overall marketing strategy.
• A senior point of contact for clients providing the strategic direction and operational guidance need to increase performance.
• Conducting competitor analysis to identify areas of threat and opportunity.
• Stay up to date with the latest trends and products in the Paid Search / Paid Social & Programmatic Buying universe and discuss potential opportunities with   the team.
• Collaborating with other teams covering Client Teams, Data&Technology, Media Buying and Planning, Analytics, etc

Qualifications

• 2-3 years of experience in digital marketing.
• Experienced in managing complex PPC campaigns, preferably within Software Development or Fintech/AdTech industry.
• Extensive and up to date knowledge on search, social, programmatic marketing, affiliate marketing, app marketing trends,  products and technologies.
• Proven experience and skills in SEM, Paid Social Ads Management and Auction-based Ad Networks.
• Have 1 year of experience in Affiliate Marketing, App Marketing and Monetization platforms(Preferable)
• Technically competent and comfortable working alongside software developers.
• Proven achievements in delivering profit growth and ROI.
• Proven analytical abilities, working with all major ad/martechs and large datasets.
• Fluent in English.
• A strong understanding of analytics, automatization and optimization tools.
• Eager to learn all aspects of digital media buying/selling, especially on working with CPA/CPI.
• Working knowledge of cookies, tracking and analytical technical mechanics.