Digital Performance Marketing Specialist

Gizli Firma

Responsibilities

• Establish SEM audit baselines
• Establish SEM (paid search) performance and reporting structure
• Develop keyword and content strategies for optimal on-site performance
• Provide detailed site & competitive analysis
• Develop a comprehensive linking strategy
• Prepare weekly/monthly search engine performance reports to determine if new optimizations are needed
• Monitor our web site and competitor site changes
• Improving SEM expertise o stay updated with new search engine marketing changes and tactics
• Keep abreast of latest search engine marketing trends and news
• Recommend and research new tools and offerings (e.g. social search, reputation mgmt., local search etc.)

Requirements

• 3+ years of experience in SEM
• Proficiency at SEM tools (Google AdWords, Keyword Planner, Facebook Ads, Campaign Manager, Display Ads)
• Proficiency at Google Analytics tools
• Bachelor’s or Master’s degree in a quantitative subject
• Passionate about digital marketing, performans ads and SEM
• Self motivated and eager to learn about technological developments
• Highly motivated to drive performance and generate team and company success
• Ability to maintain self-motivation and operate with an entrepreneurial mindset
• Ability to adapt and apply new technologies to marketing practices and programs