Kategori Müdürü

Gizli Firma

• Responsible for planning and executing the brand communication strategy,
• Responsible for product development, packaging, pricing, positioning of the products related to brand,
• Developing marketing plans, analyze & evaluate market trends,
• Coordinating preparation of market analysis, price analysis and consumer research while using the data obtained for determining the brand strategy,
• Follow up the competition in the market and determining the pricing parity of the products and coordinating the sales team about the position of the products,
• Coordinating the advertising strategies (ATL/BTL), creating campaigns, promotions and indoor & outdoor activities with third parties,
• Preparing the marketing plan, annual budget and communication/media plan for the brand,
• Managing and organizing product launches,
• Follow up consumer activities and PR activities to strengthen the competitive advantage of the brand,
• Obtaining regular consumer research on the products performance, image and communication evaluations
• Responsible from product trainings
• Responsible from online product communication (social media, website)

İŞ TANIMI

• University degree in Business Administration (preferably master in Marketing),
• At least 7 years of brand management experience in FMCG companies,preferably in cosmetics
• Fluency in English, both written and spoken,
• Proficiency in MS Office applications,
• No restriction to travel,
• Advanced presentation, communication and interpersonal skills,
• A good team player, an initiative taker when required,
• No military obligation for male candidates.