Gratis - Digital Marketing Specialist

GRATİS İÇ VE DIŞ TİCARET A.Ş.

As a company established within the body of the Sedes Holding in 2009, Gratis is in the leading position in the personal care industry with over 600 stores throughout Turkey. Gratis has been providing service in the personal care industry for 10 years with the motto of "Güzel Bak Kendine” (Take Good Care of Yourself), and it offers more than 8 thousand products across 13 different categories ranging from make-up products to skin care and baby care products, hygiene products, and snacks as well as the products of the world's number one brands in particular.

Gratis has been ranked first among the top 100 companies with the highest number of female employees amongst Turkey's top 500 largest companies thanks to its high rate of female employees and managers, besides staff members of all Gratis stores are made up of only female employees. Gratis, a company which has been awarded many times and selected as "The Brand People Fall in Love with" and "the number one brand in the personal care industry” by consumers, raises the bar for services provided in the industry to a much higher level by its innovative and dynamic perspective, advanced technological infrastructure, and specialized merchandising approach.

The aim of Gratis, the most attractive sales channel according to customers, employees, and suppliers is to offer its customer an easily accessible, fast, and comfortable shopping place as well as providing a pleasant shopping experience with exciting new brands and products along with the essential personal care products.

Main responsibilities:

·       Daily account management of Google Ads or other paid marketing channels as Google Ads, Facebook, Criteo etc. (campaigns, keywords, ads, bidding, targeting, etc) to maximize efficiency

·       Perform A/B tests on different networks

·       Plan and execute paid per click campaigns

·       Implement and report on all online marketing activities

·       Research and analyze competitors, industry trends, and markets

·       Tracking and managing Paid Performance Agencies daily

·       Ability and interest for improvement on all digital marketing channels

·       Omnichannel Thinking

Ideal Profile

·       Bachelor’s or Master’s Degree from a reputable university preferably in Engineering, Statistics, and other related departments

·       Strong Analytical Thinking and being result-oriented.

·       2+ years of hands-on experience in planning, strategizing, and executing PPC/ SEM campaigns with a focus on performance

·       Advanced knowledge of Google Ads and FB ads are critical

·       Excellent knowledge of Google Sheets & Microsoft Office Programs is a must

·       Experience with App marketing and App tracking/marketing tools such as Adjust

·       Passionate about PPC and innovation

·       Eager to learn of Retail and other businesses

·       Fluency in English both written and oral

 Nice to have

·       SEO knowledge

·       Experience on Project Management

·       Experience with competition tools such as Similarweb, SEMrush, googel trends

·       CRM tools such as Emarsys, SAS etc.

·       Knowledge of Influencer Marketing

·       UI/UX general knowledge

·       Basic HTML code knowledge