Brand Manager

Hayat Kimya San. A.Ş.

One of the biggest companies in FMCG business in Turkey, Hayat Kimya is looking for a Brand Manager in Turkey  Marketing Department.

• University degree in related departments (Preferably Business Administration, Economics, Marketing, Industrial Engineering
• Min. 5 years of category management in FMCG sector
• Knowledgeable about marketing (channel management, media management, trade marketing, digital marketing, sales, budget management, product and market,consumer behaviour)
• Proficiency in MS Office applications
• Analytical skills and creative mindset
• Fluency in English, both written and spoken
• No restriction to travel
• No military obligation for male candidates.

JOB DESCRIPTION

• Managing and planning 360° marketing mix of the brand according to general brand strategy and company targets,
• Preparing media plan, annual marketing budget and the growth target of the category,
• Developing annual category and brand plans guide portfolio priorities to deliver company business objectives.
• Managing market and consumer researches, analysing the outputs for the related category,turn in to action plan.
• Preparing and executing all channel-based launch & re-launch programs and in-store display activities -  POS materials for the related category,
• Preparing other necessary analysis and reports for the needs of department.
• Managing cross functional teams.