Senior Brand Manager

Hayat Kimya San. A.Ş.

One of the biggest companies in FMCG business in Turkey, Hayat Kimya is looking for aSenior Brand Manager in Marketing Department.

• University degree within Marketing or Business Management/ Industrial Engineering,
• Minimum 9 years of previous working experience of similar tasks and/or experience from a commercial function within the FMCG industry,
• Trade marketing experience will be a plus,
• Brand Strategy development, brand positioning and brand portfolio management experience,
• Effective communication, negotiation and influencing skills,
• Exceptional creative thinking and problem-solving skills,
• Fluency in English,
• Strong computer skills (MS Office),
• Strong analytical and P&L-management skills,
• Self-motivated, energetic and ambitious,
• Having commercial business interest and able to work towards long and short-term goals,
• Being a strong team player with ability to work effectively as a part of a multi-functional team with strong networking skills.

Job Description

• Managing and planning 360° marketing mix of the brand according to general brand strategy and company targets,
• Preparing annual marketing brand and trade marketing budgets and the growth target of the category,
• Developing Marketing and Trade Marketing plans inline with marketing strategy, category ve sales priorities,
• Communicate with the sales, strategy and supply chain team in order to ensure right implementation of marketing plans,
• Managing product development process (launches & relaunches) for assigned category/brands,
• Setting all pricing strategy, determining channel mix and (price) value chain for the category,
• Preparing and executing all channel-based launch & re-launch programs and in-store display activities - POS materials for the related category,
• Managing market and consumer researches and analysing the outputs for the related category,
• Implementing NPD positioning and launches in the field, answering the needs of local customer,
• Following up of the media plans and managing Social Media and PR Campaigns with various agencies.