Brand Manager

HOBBY COSMETICS ( A Dabur Enterprise)

•University degree in Business Administration, Economics or related fields

•Min 4 years of experience in Marketing, 

•Experience in personal care and cosmetics industry or FMCG

•Working knowledge of research tools and brand / business KPI tracking

•Fluency in English both written and spoken

•Excellent command of MS Office applications

•Excellent analytical, communication and interpersonal skills

•No military service obligation for male candidates

•Residing on the Anatolian side of Istanbul

Responsabilities:

Target Achievement 

*To ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.

*P&L responsibility

Agency Management

 *To ensure optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.

Market  Research 

*To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.

Marketing Analysis
* To do both primary and secondary sales analysis.

*To do Competition / consumer, Media and Profitability tracking.

Development of Marketing and Brand Strategy

 * To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.

*Lead new product development and launch processes

Development of marketing mix elements

* To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include: 

Communication Strategy (including advertising)

*Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)

*Media Planning

*Packaging

*Pricing Decisions

*Product Development

People Management : Development of assistant brand managers.