Retail Trade Marketing Manager

hummel Türkiye

WHO ARE WE? At hummel it is our passion to design, deliver and market sport and sport fashion-products. We are a brand with a unique history and culture – which we love and take pride in.

WE ARE GLOBAL Our biggest market is Central- and Northern Europe. We are represented in over 35 countries worldwide. 

WE STAND TOGETHER We believe in teams and individuals with true character. Together we strive to push hummel forward in sport, sport lifestyle and children’s wear. Our goals are high – and we reach them! Our organisation is known for its strong team spirit, our way of thinking and our large social engagement as well as the wide scope of our CSR activities. 

WE BELIEVE IN WHAT WE DO We believe in changing the world through sport. Our values SPORT, CHARACTER, KARMA, DANISHNESS & HERITAGE are what drives us in everything we do. We are forging our business through an agile relation to the market, a close bond to our chains and customers – and our way of storytelling and meaningful design. 

WHO ARE YOU? 

Global sportswear retail company is looking for an "Retail Trade Marketing Manager"

Key Responsibilities:

• Adapting of brand corporate identity to local market context; aligning together with local and global brand teams.
• Developing seasonal and annual commercial and brand marketing campaigns to promote products and services.
• Conducting research and analyzing data in order to define customer groups.
• Leading the CRM project, managing the data collection processes of the stores together with the operation team
• Providing marketing and CRM trainings to store teams.
• Ensures that customer service representatives follow all company policies and procedures when dealing with customers.
• Reviews customer evaluations in regards to service representatives work and looks for areas that need improvement.
• In store activation via POP/POS communication with VM and merchandising teams and aligned with brand strategies.
• Managing of annual budget planning process for marketing investments & local marketing and reporting.
• Guiding the preparation of marketing activity reports and presenting them to the management.
• Contribute to organization's goals plus objectives and enhance market share and sales performance.
• Establish channel strategies along with execute associated plans.
• Lead retail channel's trade marketing strategy development to accomplish defined business objectives throughout product categories.
• To carry out necessary marketing studies and to offer suggestions to increase the footfall of retail stores in order for the stores to reach their monthly and periodic sales targets.
• Prepare and execute with VM department in order to visual merchandising signage and provide solutions to specific marketing requirement and manage all promotional events.
• Working together by supporting the VM, sales and merchandising departments of all new monobrands to be opened in local and international markets.
• Coordinating of trade marketing initiatives with brand management, sales, digital transformation, purchasing, controlling and legal depatments.
• Sales conference preparations together with VM department and showroom standards.
• Identify and evaluate business-building opportunities and develop short and mid-term marketing plans for the region.

Qualifications:

• Bachelor Degree in Marketing, Business Administration 
• Minimum 5 years management in marketing preferable in retail
• Advanced English, both writing and speaking 
• Skilled in MS Office
• Familiar with data analysis and reporting
• Passionate, solution oriented, open minded 
• Dynamic, self motivated and teamwork oriented 
• Strong follow-up on multi tasks and analytical skills
• Sport apparel customer behaviour understanding
• No restrictions for travelling 
• No military obligation for male candidate